13 AEO Tools Every Marketer Needs in 2025

Answer engines like ChatGPT, Perplexity, and Google’s AI Overviews already handle hundreds of millions of questions daily. When they give direct answers, those familiar blue links often disappear completely – along with your website traffic.

Big players for enterprise teams

Contently built something clever called an “AEO Blueprint” that checks your content against 30 different signals that AI engines look for. They’re seeing 42% more qualified traffic from AI after companies use their system. Plus, they have 160,000+ freelance writers ready to help rewrite content that isn’t working.

Profound just raised $20 million in June 2025 because they solve a real problem for global companies. When AI gets your product name wrong or recommends competitors instead, Profound catches it and sends alerts. That’s worth paying for.

AthenaHQ was started by people who actually worked at Google and DeepMind, so they understand how this stuff works.

Tools that work for most businesses

AIclicks.io is a GEO/AEO platform that helps brands rank inside AI answers across Google Overview, ChatGPT, Claude, Gemini, Perplexity AI, Grok, DeepSeek and Meta AI. With LLM monitoring, competitor benchmarking, source intelligence, and AI-assisted content recommendations, AIclicks shows marketers:

• Which prompts they surface for
• Why certain sources are cited
• How to publish the right content to win more mentions and clicks

Plans start at $79/month

Semrush finally caught up to what’s happening. They took their huge 26.7 billion keyword database and added AI tracking on top. Now you can see your regular Google rankings and your AI mentions in the same place.

Goodie AI does the basics really well – tracks when ChatGPT, Claude, and others mention your brand, then tells you exactly what to fix. A growth agency called NoGood ranked them #1 among AEO trackers for usability.

RankScale lets you test how your content performs across different AI engines before you publish it.

Affordable options for smaller companies

Peec AI keeps things simple with just two main features: how visible you are and how you compare to competitors. They raised €7 million five months after launching, which suggests they’re onto something.

Otterly AI gives you the essentials for $29/month. They even turn your optimisation to-do list into Trello cards, which is genuinely helpful if you’re managing multiple projects.

SerpApi appeals to developers who want raw data from Google’s AI Overviews. If you need to plug AI visibility data into your own dashboards, this is your tool.

Specialized solutions worth knowing

Scrunch AI matters if you’re in finance or healthcare, where AI getting facts wrong can cause real problems.

Geordy.ai takes a technical approach, creating all the behind-the-scenes files that help AI engines understand your website better. It’s like preparing your site to speak AI’s language.

BrandRank.ai watches for when AI recommends your competitors instead of you. Their “Brand Vulnerability” alerts catch problems before they hurt your business.

What actually works

The companies seeing results focus on answering questions instead of just targeting keywords. They add structured data everywhere – FAQ sections, how-to guides, product information. And they keep their main pages updated because AI engines prefer fresh content.

European companies should pay attention to Gemini’s expansion into EU languages. Having country-specific pages with proper language tags is becoming more important.

This isn’t some future trend you can ignore. It’s happening now. The companies that figure out AEO tools this year will stay visible while others watch their traffic disappear.

Quick comparison overview

TOOL	BEST FOR	KEY FEATURE
AIclicks	Marketing and advertising agencies	All-in-one AI visibility and content optimization platform
Contently	Enterprise content teams	AEO Blueprint (30 signals)
Profound	Global companies	AI misclassification alerts
AthenaHQ	Growing companies	Google/DeepMind expertise
Semrush	SEO teams	Combined SEO/AI tracking
Goodie AI	Most businesses	Brand mention tracking
RankScale	Content testing	Multi-AI engine testing
Peec AI	Simple needs	Visibility & competitor tracking
Otterly AI	Budget teams	Task automation
SerpApi	Developers	Raw AI Overview data
Scrunch AI	Regulated industries	Finance/healthcare focus
Geordy.ai	Technical approach	Behind-scenes optimization
BrandRank.ai	Brand protection	Competitor alert system

Sources: Contently AEO Tools Guide and LinkedIn post by Sorezki on Generative Engine Optimization Tools