4 New Ways Google AI Powers E-commerce Creativity

Turn Images Into Videos Instantly

The flagship addition is automated video generation using Google’s advanced Veo technology. Merchants can now convert static product photos into engaging video content.

There’s also AI frame expansion technology. This stretches video content beyond original boundaries – identical tech powers the famous “Wizard of Oz” at Sphere.

Frame expansion currently works in App campaigns. More campaign formats get access throughout 2025.

New Creative Hub Simplifies Workflow

Asset Studio debuts as Google’s unified creative workspace. All existing design tools now live under one roof within Google Ads.

Merchants can build custom product imagery and demonstrate items in realistic settings. These capabilities launch immediately in both advertising platforms.

Smart Campaign Suggestions Arrive

Product Studio – Google’s no-cost AI toolkit – gains predictive features. The “generated for you” function studies market patterns and proposes campaign strategies.

The system recommends which products to highlight, optimal discount levels, and improved headlines. Content suggestions work across Google’s entire advertising network and emerging formats.

Enhanced Brand Control Tools

Merchant Center transforms into a complete brand management platform. New profile management features let retailers control their Google Search appearance.

Companies can secure their profiles, select imagery, modify descriptions, and approve video content. This guarantees uniform brand messaging across Google properties.

Advanced video coordination tools launch later in 2025. These will gather content from company websites, YouTube channels, and social media accounts. AI recommendations will optimise materials for current promotions and viral trends.

Interactive Shopping Videos Tested

Google experiments with clickable video advertisements across US markets. These formats blend video storytelling with direct product access.

Shoppers can tap videos to explore available inventory without leaving the ad experience. The approach targets early-stage buyers and simplifies brand discovery processes.