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The new feature is a response to community feedback asking for a balanced mix of human creativity and AI-generated material. According to Matt Madrigal, Pinterest’s Chief Technology Officer, this represents a level of personalisation the platform has never offered before.
How it works in practice
The upgraded tuner is available on Android and desktop, with a gradual rollout on iOS over the coming weeks. Users can reduce the amount of AI content in specific categories that are most prone to AI generation.
Supported categories include:
- Beauty and cosmetics
- Art
- Fashion
- Home decor and interiors
Settings can be found in the “refine your recommendations” section. Alternatively, users can tap the three dots in the bottom right corner of any Pin and select a category. Preferences can be changed at any time.
Source: newsroom.pinterest.com
What This Means for E-commerce
For online stores, Pinterest is a key platform – millions of purchasing decisions happen in categories like fashion and home decor. The question of content authenticity is becoming a business issue, reports newsroom.pinterest.com.
While AI tools speed up visual content creation, users are starting to prefer the human element. For e-commerce brands, this means reconsidering their strategy—investment in authentic product photography and real-life scenarios may deliver better results than mass AI production.
Pinterest plans to add more categories based on feedback. This is the first significant step toward platforms giving users control over the type of content they consume.
