3 min. reading

94% of European Websites Fail Accessibility Standards

Six months after the European Accessibility Act launched, Europe has a serious problem. Only 6% of tested websites meet the new requirements, with Germany and Italy scoring zero. Retail and fashion sites perform worst, according to new data from AccessiWay. European e-commerce has a problem. AccessiWay tested 100 major consumer websites across five countries, and the results aren't good: 94% of them have at least one accessibility issue.

Jan Stedul Jan Stedul
Managing Director, AccessiWay Germany
94% of European Websites Fail Accessibility Standards
Source: ChatGPT

For context: the European Accessibility Act (EAA) has been in effect since June 2025, requiring companies to make their websites functional for people with disabilities. This isn’t a small group – that’s 107 million potential customers across Europe.

Major Differences Between Countries

No country meets the standards completely, but the differences are significant:

  • United Kingdom: 15% of sites comply (85% have issues)
  • France: 10% comply
  • Austria: 5% comply
  • Germany and Italy: 0% comply

German websites have the highest average of barriers – 2.9 per website. This means they’re not just non-compliant; they also have the highest number of specific problems.

Retail and Fashion Are the Worst Performers

The data clearly shows where the biggest problem lies. Nearly half of all identified errors across the entire European study come from retail and fashion websites.

This is a critical finding for the e-commerce sector. Online shops and fashion sites – which often target mass consumers – have the largest accessibility gaps.

What Are the Most Common Errors?

The company tested three pages on each website (homepage, product page, and checkout). Most common problems in Germany (which has the worst results):

  • 12 out of 20 websites have broken layouts at 400% zoom
  • 9 out of 20 don’t allow keyboard navigation
  • 9 out of 20 lack sufficient focus visibility

With a complete test of all 78 criteria, there would likely be significantly more errors.

Fines and Lawsuits Are Coming

Jan Stedul from AccessiWay Germany warns that companies risk fines, lawsuits, and reputation damage. But most importantly, they’re losing access to a large customer base.

France and Austria have already begun legal proceedings against companies. Germany will soon open a new oversight agency in Magdeburg to monitor compliance.

What Does This Mean for Businesses?

Accessibility is no longer “nice to have” – it’s a legal requirement. Companies that don’t act risk:

  • Financial penalties from national authorities
  • Private lawsuits from customers
  • Reputation and customer loss
  • Excluding millions of people from shopping

On the other hand, companies that comply gain access to a large untapped market and build a better brand.

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Jan Stedul
Managing Director, AccessiWay Germany

Jan Stedul is Managing Director of AccessiWay Germany, Europe’s leading provider of digital accessibility. He is leading the establishment of the German branch and is responsible for business development in other European markets such as Denmark, the United Kingdom, Ireland, and the Netherlands.

AccessiWay
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AccessiWay

AccessiWay is Europe’s fastest-growing digital accessibility company, committed to making the internet truly inclusive for people with disabilities. Founded in 2021, AccessiWay combines automation with human expertise to help organisations meet international standards such as WCAG 2.2 and the European Accessibility Act (EAA).

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