Regional Market Analysis reveals the evolving state of the European Union’s digital marketplace. The Eurostat regional yearbook 2024 highlights diverse trends in online commerce across regions. This analysis examines recent developments in digital trade, focusing on consumer behavior and individual selling patterns throughout the EU.
European e-commerce marketplaces are transforming retail, according to data from review management platform Gominga. Over 2,700 products are sold every minute on Amazon alone, while 80% of Zalando’s massive traffic comes from mobile devices, showing how online shopping habits are rapidly evolving. The region’s top marketplaces are reshaping commerce, as consumers increasingly turn to digital […]
A number of significant trends are anticipated to influence the European e-commerce market in 2025. From AI-powered automation to sustainable practices, these developments promise to revolutionize how consumers shop and how businesses operate. With widespread AI adoption and rapidly growing AR/VR markets, alongside a strong push for sustainability where 68% of consumers prefer eco-conscious brands, […]
The European digital e-commerce sector remained resilient in 2023, growing by 3% as total B2C e-commerce turnover increased from €864 billion to €887 billion. However, this expansion masks significant challenges for the industry, according to a new report by E-commerce Europe and the Amsterdam University of Applied Sciences.
The quickly evolving European internet buying environment is seeing cross-border trade take front stage. Based on most recent “Top 100 Cross-Border Marketplaces Europe” research from Cross-Border Commerce Europe, the online cross-border industry of the continent boasts an astonishing 326 billion euro in sales for the 2023/2024 financial year.
Last year Nikola Ilchev, shared with us his long-term vision for building the Balkan Ecommerce Summit as a platform that connects the e-commerce community across the region. One year later, the summit continues to evolve – responding to new challenges, technological shifts, and changing priorities of online businesses. We spoke with Nikola about what the 2026 edition […]
Ten years, a brand-new venue, and an agenda that reflects where e-commerce is truly heading. E-commerce Berlin Expo is preparing its biggest edition yet and sends a clear message to the industry: if you want to understand what’s next in European e-commerce, Berlin in February is where you need to be.
Topshop has launched a standalone European online store covering 23 EU countries, including France, Germany, Italy and Spain. The new site, built on Shopify, gives the brand a direct-to-consumer channel in Europe alongside its existing presence on ASOS. The move was reported by Retail Gazette.
Global online sales totalled $499.6 billion in December 2025, slipping from November’s record high but still closing the year on a strong note. While growth slowed after peak holiday demand, several markets and product segments continued to expand, according to ECDB.
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