According to Pew Research Center data from March 2025, only 8% of users who saw AI summaries in search results clicked on traditional links. For classic pages without AI summarization, it was almost twice as much. This difference clearly shows that the rise of generative AI is directly changing user behavior in search engines.
Google’s AI Overviews are already live and silently stealing 40% of organic traffic from established e-commerce sites. While most businesses think this is “coming someday,” it’s happening right now in Bulgaria and if you’re not adapting your strategy, you’re about to lose visibility you’ve spent years building.
In May, Google launched “AI Overviews,” a feature that provides natural language search results at the top of a page. This tool could cause media outlets to lose visibility if users no longer click on the links displayed below. Even worse, if publishers refuse to allow their content to be used for AI-generated responses, their […]
Social media is starting to influence which sources generative AI platforms cite in their answers. The biggest jump comes from Reddit, whose share of AI citations grew by more than 73% between October 2025 and January 2026. The data comes from the Q1 2026 AI Citation Trends Report by Tinuiti and Profound, analysing citations across […]
AI and video will be the two defining forces in advertising next year, according to EMARKETER’s report Digital Advertising Trends to Watch in 2026. Published in December 2025 in collaboration with Nielsen, the analysis outlines how automation, connected TV, YouTube and video podcasts are reshaping media buying and campaign strategies. For e-commerce brands, the shift […]
Brand discovery is moving from websites directly into AI-generated answers. According to new insights from LinkedIn’s B2B Organic Growth team and wider industry research, up to 60% of searches in Europe and the US now end without a click, as users increasingly get what they need straight from AI. This shift is quietly rewriting long-standing […]
With the rollout of AI Overviews, the question of search visibility has shifted direction. It is no longer just about rankings and clicks but about whether a brand appears in the answer that AI ultimately shows to the user. New data reveals an interesting trend: among the sources most frequently cited by AI tools, LinkedIn […]
Product visibility in e-commerce is no longer decided only by rankings and clicks. According to research from Digital Marketing Depot, the way product data is structured, described, and updated now directly affects how products are understood and shown across modern discovery channels. For retailers, this shift changes what “search optimisation” really means.
ChatGPT now processes 66 million search-like queries every day, but Google remains the undisputed king with 14 billion daily searches – that’s 210 times more volume. The gap shows AI search is growing, but traditional search still dominates discovery, according to data shared by SparkToro CEO Rand Fishkin and reported by SearchEngineLand.com.
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