With the rollout of AI Overviews, the question of search visibility has shifted direction. It is no longer just about rankings and clicks but about whether a brand appears in the answer that AI ultimately shows to the user. New data reveals an interesting trend: among the sources most frequently cited by AI tools, LinkedIn […]
Social media is starting to influence which sources generative AI platforms cite in their answers. The biggest jump comes from Reddit, whose share of AI citations grew by more than 73% between October 2025 and January 2026. The data comes from the Q1 2026 AI Citation Trends Report by Tinuiti and Profound, analysing citations across […]
Brand discovery is moving from websites directly into AI-generated answers. According to new insights from LinkedIn’s B2B Organic Growth team and wider industry research, up to 60% of searches in Europe and the US now end without a click, as users increasingly get what they need straight from AI. This shift is quietly rewriting long-standing […]
What does it take to build AI responsibly at a global platform? Our expert Marija Ristovska talked with Marina Angelovska from Booking.com to find out—covering everything from managing uncertainty to why your first AI project should start small and focused.
ChatGPT now processes 66 million search-like queries every day, but Google remains the undisputed king with 14 billion daily searches – that’s 210 times more volume. The gap shows AI search is growing, but traditional search still dominates discovery, according to data shared by SparkToro CEO Rand Fishkin and reported by SearchEngineLand.com.
The phrase “SEO is dead” resurfaces in the industry time and again, usually whenever a breakthrough technology emerges. But the reality is different: SEO isn’t dying—it’s evolving. Over the past two years, AI has become the catalyst of this transformation, fundamentally reshaping how people search for and consume information. So what lies ahead for SEO […]
According to Pew Research Center data from March 2025, only 8% of users who saw AI summaries in search results clicked on traditional links. For classic pages without AI summarization, it was almost twice as much. This difference clearly shows that the rise of generative AI is directly changing user behavior in search engines.
OpenAI revealed ChatGPT usage numbers – the platform processes 2.5 billion prompts from global users every day. The United States accounts for 330 million of these queries. Growth has been so rapid that volume more than doubled in eight months.
Google’s AI Overviews are already live and silently stealing 40% of organic traffic from established e-commerce sites. While most businesses think this is “coming someday,” it’s happening right now in Bulgaria and if you’re not adapting your strategy, you’re about to lose visibility you’ve spent years building.
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