AI and video will be the two defining forces in advertising next year, according to EMARKETER’s report Digital Advertising Trends to Watch in 2026. Published in December 2025 in collaboration with Nielsen, the analysis outlines how automation, connected TV, YouTube and video podcasts are reshaping media buying and campaign strategies. For e-commerce brands, the shift […]
On 25 March 2026, SERP Conf. returns to Sofia with a clear focus on search visibility in an AI-driven environment. Data from the previous edition shows that 46.8% of attendees were C-level executives, directors, or heads of departments, underscoring the event’s strong business relevance.
TikTok has expanded its advertising offering with Smart+, a largely AI-powered solution designed to automate the majority of campaign setup and optimisation. The product is aimed at e-commerce brands seeking to improve performance efficiency while significantly reducing hands-on campaign management.
Product visibility in e-commerce is no longer decided only by rankings and clicks. According to research from Digital Marketing Depot, the way product data is structured, described, and updated now directly affects how products are understood and shown across modern discovery channels. For retailers, this shift changes what “search optimisation” really means.
Meta announced a generative AI tool that produces multiple ad variations almost instantly. According to ChannelX, Advantage+ Creative can rewrite ad copy and swap images to personalise campaigns for different demographics – something that offers marketers a chance to test at a speed and scale that wasn’t possible before.
Just a few years ago, visibility depended on knowing the right keywords. Today, everything has changed – because your most important shopper isn’t human anymore. It’s AI. Algorithms now control the majority of product discovery. Whether customers use voice assistants, marketplace search bars, personalised feeds, or visual browsing, shoppers increasingly rely on AI-powered systems to […]
Reddit just rolled out something every advertiser will recognise – a quality score system for ads, just like Google’s. The new optimisation score rates your account setup and tells you exactly where to improve, making Reddit advertising less of a guessing game.
Meta has completed the global rollout of its Opportunity Score feature across all advertising accounts, following initial testing phases that began earlier this year. The AI-driven optimisation tool aims to help advertisers improve their campaign performance through systematic recommendations.
Let’s face it, when you’re shopping online, you don’t read every word. You scroll, glance, and click on what grabs your eye. That’s precisely how shoppers behave on Amazon, which is why Amazon Image Optimisation isn’t just important – it’s everything. But it’s not just about making things look good. It’s about designing visuals that […]
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