US impulse buying dropped from 30% to 26%, prompting Google to launch new AI advertising tools. The company responds to customers who now research products more thoroughly before purchasing instead of making spontaneous decisions.
Automation isn’t just for manufacturing anymore. It’s reshaping industries, streamlining processes, and revolutionizing marketing strategies. If you want to stay ahead of the competition and elevate your brand to new heights, embracing AI-powered automation is the game changer you need. Without it, you risk falling behind while your competition leaps forward. AI marketing automation tools […]
Meta introduces new tools and improvements to its advertising tools aimed at supporting retail and e-commerce businesses. The company continues to invest in AI models and expands options for advertisers to maximize sales results both online and in physical stores.
LinkedIn is introducing several new ways to help B2B marketers achieve their goals. Nearly 90% of B2B marketers are optimistic about their ability to increase sales in the coming year, according to LinkedIn’s own research.
Brand discovery is moving from websites directly into AI-generated answers. According to new insights from LinkedIn’s B2B Organic Growth team and wider industry research, up to 60% of searches in Europe and the US now end without a click, as users increasingly get what they need straight from AI. This shift is quietly rewriting long-standing […]
Choosing dinner without scrolling through endless menus may soon be the norm. Just Eat Takeaway.com has launched a new voice-based ordering feature in its iOS and Android apps, starting in the UK. Customers can now talk to the app to find and order what they want. A wider international rollout is planned for 2026.
With the rollout of AI Overviews, the question of search visibility has shifted direction. It is no longer just about rankings and clicks but about whether a brand appears in the answer that AI ultimately shows to the user. New data reveals an interesting trend: among the sources most frequently cited by AI tools, LinkedIn […]
Today’s customers compare more than ever before. In online retail, the winner is the one they trust. For a large share of customers, the online shopping journey now begins on marketplaces. However, new data shows that what ultimately drives a purchase decision is no longer mere presence on a platform but the ability to build […]
For years, YouTube thumbnail advice has been reduced to simple rules that promise quick wins. Some of the most common guidance suggests that showing your face can hurt performance, especially for smaller creators. But when you look at large-scale data, the story turns out to be far more nuanced.
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