TikTok has unveiled a series of new AI-powered advertising and e-commerce tools during its TikTok World 2026 conference. The company focused heavily on campaign automation, creator marketing and expanding shopping experiences directly inside the app.
Made-for-Advertising (MFA) refers to websites that are created primarily to generate advertising revenue rather than to provide valuable content or genuine user engagement. These sites typically have the following characteristics: Low-quality or thin content that may be AI-generated, plagiarized, or minimally edited Excessive ad placements that dominate the user interface Design patterns that maximize ad […]
Most consumers actively try to avoid advertising, yet they remain willing to engage with campaigns that are useful, relevant and well-timed. Those are among the key findings of Omnicom Intelligence’s Connected Content 2026 study, which explores how people respond to different advertising formats and what shapes their perception of brands.
The first speakers have been announced for the 9th Regional E-commerce Conference in Skopje. Experts from Google DeepMind and LinkedIn will join regional e-commerce, advertising and AI specialists on 3 November 2026, as the event puts artificial intelligence firmly at the centre of this year’s programme.
Affiliate marketing is often treated as a “classic” that many forgot in the rush for the latest shiny objects. However, looking at the data from early 2026, it is clear that after a period of overreliance on full ad automation and doing everything in-house, the Polish e-commerce sector is returning to its roots— albeit in […]
The European Commission has opened a new formal investigation into X, focusing on how the company rolled out its AI tool Grok in the European Union. At the same time, regulators have widened an existing case looking at how X’s recommendation systems work.
Advertising in AI-generated responses was only a matter of time. The market has been discussing this topic for quite a while, but OpenAI has now named it openly for the first time, albeit only in a testing format. The company claims that sponsored content will not interfere with answers and will not be shown to […]
With the rollout of AI Overviews, the question of search visibility has shifted direction. It is no longer just about rankings and clicks but about whether a brand appears in the answer that AI ultimately shows to the user. New data reveals an interesting trend: among the sources most frequently cited by AI tools, LinkedIn […]
Meta AI’s mobile app exploded from 775,000 to 2.7 million daily active users in just four weeks, driven by its new Vibes feed launching AI-generated short-form videos. The jump comes as competing AI apps like ChatGPT and Perplexity lost users during the same period, reports TechCrunch.
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