Video is no longer just a nice extra in B2B communication. According to LinkedIn for Marketing, 95% of B2B buyers say video played a vital role in their buying journey. That number alone is hard to ignore.
In digital marketing, precise campaign performance measurement is crucial—especially in e-commerce, where each conversion directly influences business results. LinkedIn has recently introduced a new Conversions API, which promises to improve the measurement of your campaign effectiveness.
Instagram is no longer just a place for lifestyle content. With more than 3 billion monthly active users, it has quietly become part of how professionals research suppliers and compare solutions. The insights in this article are based on analysis published by MarTech, drawing on data from Hootsuite, DataReportal, Clutch.co and other cited sources. For […]
Ten years, a brand-new venue, and an agenda that reflects where e-commerce is truly heading. E-commerce Berlin Expo is preparing its biggest edition yet and sends a clear message to the industry: if you want to understand what’s next in European e-commerce, Berlin in February is where you need to be.
Most B2B marketing teams today face the same problem – how to explain to the CFO why invest in brand campaigns when their results can’t be measured like performance marketing. According to a new study from LinkedIn, the situation is changing, and companies are looking for new metrics that can connect brand with revenue.
Cross-Border Commerce Europe has released the sixth edition of its TOP 100 cross-border marketplaces ranking. The figures show that the marketplace model controls 70% of the entire European cross-border e-commerce market. Temu moved to second place behind Amazon, according to a study conducted by CBCommerce with support from FedEx Express and Poste Italiane.
The Polish Chamber of Commerce announces Global Check-in 2025, a third edition of the conference designed to accelerate international market entry for Polish SME producers and sellers through e-commerce channels. The event will bring together industry leaders, digital export practitioners, and business support institutions from across Poland and Europe.
When Nedko Nedkov started listening to podcasts during lockdown, he spotted what most e-commerce marketers were missing: there was no dominant leader in podcast advertising. Now his platform Podvertise.fm helps D2C brands tap into something powerful – podcast listeners who actually trust host recommendations enough to buy. While you’re fighting rising Facebook CPMs, some of […]
While everyone’s chasing social media and email marketing, smart e-commerce brands are doubling down on cold calling – and seeing 7-14x better conversion rates than digital-only competitors. Cold calling might sound outdated in our Instagram-everything world, but the numbers tell a different story for e-commerce businesses. While online retailers pour millions into Facebook ads and […]
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