Germany will continue to dwarf its neighbors in e-commerce revenue, but some of Central Europe’s smaller markets are expanding faster. ECDB data shows particularly strong growth in Greece, Poland, and Hungary, where online sales still account for a relatively modest share of the retail market.
Central Europe is emerging as the main growth area for e-commerce in the region, even as Western Europe continues to account for most online retail spending. According to ECDB’s E-Commerce in Poland and Central Eastern Europe 2026 report, Poland, Czechia, Hungary and Slovakia all offer further room for expansion, while Chinese marketplaces are strengthening their position […]
Three years in the making, Dognet is entering a new era of technology. Following the successful migration of publishers, the next stage rolls out on 20 May: advertisers will now join the upgraded Dognet 2.0 system. Built in-house, the platform offers more flexibility, improved reporting, and quicker adaptation to an ever-changing market—benefitting thousands of partners […]
TikTok is continuing to expand its e-commerce platform across Europe. From 15 June, TikTok Shop will launch in Poland, Austria, Belgium, and the Netherlands. The company also says the platform has delivered triple-digit sales growth across its existing European markets.
European e-commerce is entering 2026 in a very different shape than just a few years ago. Growth is still there, but it is no longer evenly spread across the region. New data from Tradebyte shows that momentum is shifting away from Western Europe toward Central, Eastern and Northern markets.
Shein has announced the construction of a new logistics centre near Wrocław, Poland, which is set to become one of its key operational hubs for Europe. With a total area of approximately 740,000 m², it represents one of the largest logistics projects in the region and a clear signal that Chinese e-commerce platforms are taking […]
Cross-Border Commerce Europe has released the sixth edition of its TOP 100 cross-border marketplaces ranking. The figures show that the marketplace model controls 70% of the entire European cross-border e-commerce market. Temu moved to second place behind Amazon, according to a study conducted by CBCommerce with support from FedEx Express and Poste Italiane.
Europe is split into two camps for online payments. Western countries prefer digital solutions, while the East still relies on cash. 85.6% of Greek e-shops offer cash on delivery, while in Scandinavia it’s less than 10%.
Success in the ever-changing realm of online sales depends mostly on selecting the appropriate software solution. The most recent statistics from ECDB present an interesting picture of the European market and consumer preferences.
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