UK retailers are dealing with a post-Christmas surge of returns worth more than £1.5 billion, as shoppers return to work and send back unwanted gifts. According to data reported by InternetRetailing, returns are peaking this week, putting pressure on e-commerce operations and fulfilment networks.
According to data from PostNord’s E-barometer Q3 2025, online shopping is no longer just a convenient alternative during the Christmas season in the Nordics. In several key product categories, it is increasingly becoming the default way consumers plan to buy gifts.
While most retailers ease off after Christmas, Pinterest data shows something different. The week between December 26-31 is one of the most active periods of the year – 55% of users shop online and 45% still visit physical stores. Marketers are starting to call this period “Q5”.
Christmas Shopping trends in Spain are revealed in Sensormatic Solutions’ “Christmas Shopper Sentiment Survey” for the 2024 holiday season. The study, released by this leading Johnson Controls retail brand, shows that 65% of Spanish consumers plan to start their Christmas shopping in November, with January 4th, 2025, predicted to be the peak sales day. The […]
In e-commerce, timing still plays a bigger role than many brands admit. X has published its marketing calendar, a yearly overview of moments when people pay attention to specific topics, habits, and seasonal events. For online retailers, it offers a straightforward way to plan campaigns earlier and avoid spending budget at the wrong time.
TikTok is no longer just about viral dances. According to reporting by The Guardian, the platform is rapidly becoming a serious e-commerce channel in the UK, where major retailers and thousands of small brands are selling directly through videos and livestreams.
Christmas is approaching, and Facebook is responding to growing interest from younger customers shopping through Marketplace. The company introduced its first official Holiday Shop, where you’ll find gifts selected by real people and influencers.
Polish e-commerce giant Allegro reported better Q3 results than analysts expected. At the same time, the company revised its plans downward – the reason is a slower start to the Black Friday season. Reuters brought numbers that show an interesting paradox in European online retail.
British retail giant Marks & Spencer is significantly changing its online sales strategy. According to a ChannelX report, the company has signed a deal with Zalando to handle all logistics in continental Europe and is simultaneously entering TikTok Shop, where one beauty product sells every second in the UK.
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