TikTok is no longer just about viral dances. According to reporting by The Guardian, the platform is rapidly becoming a serious e-commerce channel in the UK, where major retailers and thousands of small brands are selling directly through videos and livestreams.
According to data from PostNord’s E-barometer Q3 2025, online shopping is no longer just a convenient alternative during the Christmas season in the Nordics. In several key product categories, it is increasingly becoming the default way consumers plan to buy gifts.
American shoppers spent a record $11.8 billion online on Black Friday, according to Reuters, citing Adobe Analytics data. That’s 9.1% more than last year. Behind the surge is a shift in how people shop – chatbots and price comparison tools have replaced walking through stores.
Amazon Ads has released a marketing guide for the 2025 holiday season. The findings show a radical shift in shopping behaviour: 14% of customers start shopping in summer, and 31% complete purchases after Cyber Monday. Price and quality content matter more than ever.
Black Friday & Cyber Monday (BFCM) sit inside a giant holiday season now. In 2024, US shoppers spent $241.4B online Nov 1 to Dec 31 (a new record) according to Adobe’s recap, and Cyber Week alone hit $76B in the US and $314.9B worldwide per Salesforce. Across Europe, momentum was mixed: EU online holiday sales […]
For e-shops, autumn is always the beginning of the most challenging period of the year. The calendar is packed, Halloween is still echoing, Black Friday is around the corner, and the first Christmas campaigns are already appearing. An international survey of more than 9,000 consumers shows that the holiday season today is not a one-time […]
Expanding into a new market can feel like stepping into the unknown. Whether you’re a growing brand or an ambitious startup, the challenges are endless: high upfront costs, unfamiliar regulations, lack of local contacts, and fragmented logistics. That’s where marketplace platforms come in handy. Today’s e-commerce marketplace platforms offer a powerful, scalable, and low-risk way […]
TikTok Shop is gradually expanding from China to Europe and other key regions. This confirms its commitment to developing social commerce at a global level. After successfully establishing itself in the United Kingdom and the USA, the platform will expand to Italy, Germany, France, and later to Japan and Brazil in the coming months. TikTok […]
According to recent data, the TikTok shop has grown in popularity as a destination for holiday shoppers this season. Black Friday and Cyber Monday in 2024 saw unprecedented levels of engagement from both major brands and independent retailers, according to the social media giant.
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