Something big is happening in influencer marketing. While brands experiment with AI-generated personalities, most people still don’t trust them. The twist? Authenticity might not matter as much as everyone thinks.
Generation Z isn’t just another marketing buzzword. Making up roughly a third of our global population, these digital natives are reshaping how we connect, consume, and shop in ways that would have seemed alien just a decade ago. A recent research study conducted by Meta in partnership with BAMM Global focuses on unlocking Gen Z, […]
The social media site Yope, which was created for private group photo sharing, is rapidly growing in popularity among young people and drawing a lot of interest from venture capitalists. Impressive numbers are displayed by this app, which permits the sharing of static images in private groups: There are 800,000 daily active users and 2.2 […]
DAZE is a new messaging app designed to cater to the expressive needs of Gen Z consumers. It was launched on November 4, 2024, already has attracted significant attention, boasting a waitlist of over 187,000 users.
Meta aims to demonstrate its strength in supporting business growth. They claim that the Reels format can harness creativity, making it a powerful tool for connecting with consumers. Indeed, with more than 3.5 billion Reels shared daily on Facebook and Instagram, short videos have become a key element for engagement. Up to 50% of time […]
Retail sustainability has become a critical concern for the FMCG sector as Gen Z emerges as a key consumer group. The entry of Gen Z into the workforce, with their strong environmental convictions, is putting pressure on retailers and FMCG companies to better grasp the implications of climate change on consumers, shoppers, and product categories. […]
Think you can only catch Gen Z on TikTok or Instagram? We have a truly surprising trend here: Facebook Marketplace is attracting an increasing number of Generation Z representatives – a demographic group that has largely avoided this social network. For e-commerce professionals, this presents a unique opportunity to reach a growing market of young […]
Generation Z (Gen Z) refers to people born roughly between 1997 and 2012. They are the demographic cohort following Millennials. Gen Z is known for being digital natives, growing up with smartphones and social media. They value authenticity, diversity, and social causes, and are often described as pragmatic and financially conscious.
Video games play an important role in the lives of young people aged 18-25. They influence their social interactions, self-expression and ultimately their relationship with brands.
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