When we talk about HR trends, it’s worth clearing something up straight away. A trend, in this context, isn’t a short-lived hype that disappears within a year. A trend is a development — something that enters the market gradually, stays for a while, and continues to evolve. At the same time, not every trend is […]
According to TechCrunch, Meta is moving its AI video feature into a separate app. The company confirmed it is testing a standalone version of Vibes, a short-form platform where every video is generated using AI. Until now, Vibes has operated within the Meta AI app.
TikTok Shop UK has recorded its strongest sales day ever. Black Friday 2025 beat last year’s numbers by 50% and proved that social media isn’t just about entertainment anymore – it’s becoming a full-fledged sales channel.
The economy is grappling with uncertainty, and customers are increasingly considering what they’re willing to pay for. This is also changing what people consider valuable – and luxury is no exception. A recent global study, the Global Affluent Collective by Team One, suggests a pivotal moment for luxury brands. It also carries an important message […]
True Loyalty fell from 34% to 29%. The new Customer Loyalty Index 2025 from SAP Emarsys shows a shift: consumers stay loyal only as long as a product rides a viral trend.
For e-shops, autumn is always the beginning of the most challenging period of the year. The calendar is packed, Halloween is still echoing, Black Friday is around the corner, and the first Christmas campaigns are already appearing. An international survey of more than 9,000 consumers shows that the holiday season today is not a one-time […]
Grocery shopping is an integral part of our lives. Whether we love it or consider it a necessary chore, we can’t avoid it. Changes in consumer behavior have naturally affected this area as well. A survey from 28 countries shows that customers want healthier, safer, and more convenient food. However, price still dominates decision-making. These […]
Something big is happening in influencer marketing. While brands experiment with AI-generated personalities, most people still don’t trust them. The twist? Authenticity might not matter as much as everyone thinks.
Petra Kubita Nulíčková is among the most prominent personalities on the Czech HR scene. As the recipient of the Recruiter of the Year 2019 award and HR personality according to the Employers’ Club 2020, she brings a unique combination of expertise and innovative thinking to the field of human resources. Her scope extends beyond the […]
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