Google will update its Shopping promotion rules from January 2026. Merchants will be able to promote discounted subscriptions and use common promo abbreviations more freely. The changes were announced by Google and apply to most markets, with one exception.
Google has finished rolling out its December 2025 Core Update, the last major search algorithm change of the year. The update ran from December 11 to December 29, taking just over 18 days to complete.
Instagram has evolved from a purely visual platform into a role previously dominated by search engines. As Google began indexing content from professional accounts, the platform became a source of answers in search results. Brands are therefore naturally reevaluating how they talk about products, how they build their profiles, and what they actually publish. What […]
Imagine Google knowing your company better than your own employees do. It knows who founded it, where it’s based, what it sells, and how it connects to other brands. This isn’t science fiction—it’s the reality of brand entities. And if your company isn’t part of this system yet, you’re losing the most important game in […]
Google just changed how ads work on Search, and it’s going to affect e-commerce brands. Users can now hide sponsored results with one click – a first for the platform, according to Google’s official announcement.
ChatGPT now processes 66 million search-like queries every day, but Google remains the undisputed king with 14 billion daily searches – that’s 210 times more volume. The gap shows AI search is growing, but traditional search still dominates discovery, according to data shared by SparkToro CEO Rand Fishkin and reported by SearchEngineLand.com.
US impulse buying dropped from 30% to 26%, prompting Google to launch new AI advertising tools. The company responds to customers who now research products more thoroughly before purchasing instead of making spontaneous decisions.
The French government is demanding unprecedented sanctions from the European Commission against Chinese e-commerce giants. Among the proposed measures is complete removal of platforms from Google search results for violating EU rules.
According to Pew Research Center data from March 2025, only 8% of users who saw AI summaries in search results clicked on traditional links. For classic pages without AI summarization, it was almost twice as much. This difference clearly shows that the rise of generative AI is directly changing user behavior in search engines.
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