Google is changing how businesses upload customer data for advertising. From 1 April 2026, Customer Match uploads through the Google Ads API will stop working, meaning developers will need to move to the Data Manager API instead. According to a report by SwipeInsight, the change mainly affects projects that haven’t uploaded Customer Match data in […]
Google is changing how Performance Max campaigns are evaluated. With the release of Google Ads API v23, advertisers finally gain visibility into where Performance Max ads actually run and how they perform by channel. For e-commerce teams and performance marketers, this is a meaningful shift away from opaque reporting. Google confirmed in its official announcement […]
Google Ads has launched a new feature enabling evaluation of budget shifts from Dynamic Search Ads (DSA) or Display campaigns to Performance Max (PMax) campaigns. The update is designed to help achieve higher efficiency and better results.
Google has announced that the Google Ads Creative Studio tool will end by the end of March 2025. With this step, the company will focus on new areas of growth and strengthening partnerships with creative agencies to enable the implementation of customised campaigns at scale.
Google Ads is making a big change to its payment system by adding a simpler “Switch to monthly invoicing” option. This one-click option is for advertisers who need to change their billing choices because Google recently told advertisers with large budgets they need to stop using credit or debit cards to pay.
Google has begun rolling out new behavioural triggers for AdSense vignette ads as of 9 February 2026, expanding when the full-screen overlay format can appear and potentially increasing revenue for publishers without increasing ad density. The update, confirmed in an official AdSense announcement, adds interaction-based signals such as end-of-article behaviour, inactivity recovery and browser back […]
Google just changed how ads work on Search, and it’s going to affect e-commerce brands. Users can now hide sponsored results with one click – a first for the platform, according to Google’s official announcement.
US impulse buying dropped from 30% to 26%, prompting Google to launch new AI advertising tools. The company responds to customers who now research products more thoroughly before purchasing instead of making spontaneous decisions.
Google plans to block ads for pill-making equipment on September 1, 2025. The ban affects both Google Ads and Google Shopping. Online sellers need to act fast to avoid problems.
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