Instagram is sharing more about how its algorithms work than ever before. We based this on a detailed Buffer article, and the results are surprising – most of what you’ve heard about reach and engagement is a myth. Adam Mosseri, head of Instagram, has been sharing details over recent months that platforms usually keep secret. […]
Instagram has evolved from a purely visual platform into a role previously dominated by search engines. As Google began indexing content from professional accounts, the platform became a source of answers in search results. Brands are therefore naturally reevaluating how they talk about products, how they build their profiles, and what they actually publish. What […]
While businesses invest 90% of SEO budgets into Google, their customers are actually searching elsewhere. An analysis of 1.5 billion searches by agency Rise at Seven shows that Google now has just a 34.5% share of total search activity. The rest? YouTube, TikTok and Instagram.
Instagram has reached 3 billion monthly active users, head of Instagram Adam Mosseri announced on his Instagram account. This milestone puts Meta firmly as the leader in social media, with Facebook, WhatsApp and now Instagram clearly leading in overall usage.
Instagram continues to invest in video and its editing app Edits, which is designed for creating Reels. The latest updates bring features that can help brands and e-shops create more attractive content and work better with Instagram trends.
Buffer analyzed over 2 million Instagram posts from 100,000 accounts and the results might surprise you. The most successful brands don’t post daily – their secret lies in strategic posting frequency timing.
Meta is expanding the AI translation feature for Reels on Facebook and Instagram. This is a tool that automatically dubs videos into foreign languages and adjusts lip movements to make it appear as though the creator is speaking directly in the translation. For marketers and e-commerce businesses, this could mean an easier path to international […]
Instagram chief Adam Mosseri revealed two surprising tips for improving reach that could help e-commerce brands gain more visibility without extra investment.
Instagram is officially expanding access to two tools that social media managers might appreciate: message translation and message scheduling. However, these aren’t completely new features – many users have been testing them for months. Now Instagram is pushing them more as “business” tools, so it’s worth knowing how to use them effectively and without rose-colored […]
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