With the rollout of AI Overviews, the question of search visibility has shifted direction. It is no longer just about rankings and clicks but about whether a brand appears in the answer that AI ultimately shows to the user. New data reveals an interesting trend: among the sources most frequently cited by AI tools, LinkedIn […]
LinkedIn has published a new guide which argues that in B2B marketing, decision-making is increasingly less focused on the product. Attention has shifted to brand trust. Purchase cycles are longer, more people are involved in decision-making, and most demand is generated before the customer even makes contact. Winners are often decided before the first email […]
Video is no longer just a nice extra in B2B communication. According to LinkedIn for Marketing, 95% of B2B buyers say video played a vital role in their buying journey. That number alone is hard to ignore.
From today, 3rd November 2025, LinkedIn is officially launching AI model training on user data from Europe, Canada, and Hong Kong. The social network promises nothing extraordinary – just “better connection of members to opportunities”. The question is: do you want your business know-how ending up in an AI tool accessible to your competitors?
If you want your LinkedIn post to get noticed, one image or long text isn’t enough. It works differently: carousel posts currently bring the highest reach. Why? Because they force people to click, stay longer, and absorb your story step by step.
LinkedIn isn’t just a business card. Whether you work as a freelancer, in marketing, or in a management position, you’ve surely wondered how often you should publish on LinkedIn to stay visible. To ensure your efforts lead to better results and business growth, not just fulfilling some obligation. Is one post enough or do you […]
LinkedIn introduces new post analytics that takes content performance tracking to the next level. Beyond standard metrics such as views and reactions, users will now see additional data. They can discover, for instance, when a post attracted a visit to their profile, gained a new follower, or led to a CTA click. Users can thus […]
If you haven’t started using video on LinkedIn yet, now might be the right time. Video viewership on the platform increased by 36% year-on-year last year. Moreover, video posts generate 1.4 times higher engagement compared to other formats. Seize this opportunity and utilise new information directly from LinkedIn.
As we mentioned in our article, video on LinkedIn is gaining more prominence. Lately is also bringing an interesting innovation that could change how e-commerce experts share their insights. The platform is introducing a video trends feature that will allow users to respond with their own videos to current topics in their industry.
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