Based on a company announcement, Meta Platforms closed 2025 with a strong final quarter. The company reported $59.9 bn in revenue for Q4, up 24% year on year, and $201.0 bn for the full year, an increase of 22%. Advertising remained the main engine of growth, even as costs rose sharply.
Autonomous AI agents capable of handling complex tasks such as market research, data analysis, and coding may soon reach a far broader business audience. AI startup Manus is joining Meta, with the goal of scaling its technology to billions of users worldwide.
Meta has shut down the native Facebook Messenger desktop app for macOS and Windows as of December 15, 2025. Anyone who was using the app is now pushed to the web, either through Facebook.com or Messenger.com. For e-commerce teams, the move isn’t the end of Messenger. It’s a change in how it’s accessed.
Meta announced a generative AI tool that produces multiple ad variations almost instantly. According to ChannelX, Advantage+ Creative can rewrite ad copy and swap images to personalise campaigns for different demographics – something that offers marketers a chance to test at a speed and scale that wasn’t possible before.
Lead Ads are a popular tool for collecting contacts within Facebook or Instagram. They allow users to leave their contact details directly in the advert via a form, without clicking through to a website. For brands, it’s a straightforward way to generate leads for newsletters, offers or consultations. In its new rules, Meta clearly establishes […]
Meta is changing how users create a business presence on Facebook, reports Social Media Today. The new process offers a clear choice between a company page and a professional creator account. Until now, these were two separate workflows.
Meta AI’s mobile app exploded from 775,000 to 2.7 million daily active users in just four weeks, driven by its new Vibes feed launching AI-generated short-form videos. The jump comes as competing AI apps like ChatGPT and Perplexity lost users during the same period, reports TechCrunch.
We’re spending more time watching videos on Meta platforms than ever before. Instagram saw over 20% year-on-year growth in time spent watching video, with Facebook recording the same pace in the US. Meta claims this is driven by its AI, which strategically serves content that keeps people engaged longer. This sends a clear message to […]
Meta, which owns platforms including Facebook, Instagram, and WhatsApp, has announced it will ban all political, electoral, and socially sensitive advertising across the EU from October 2025. The move responds to new European Union rules on political advertising transparency, which come into effect in October. According to Meta, these bring legal uncertainties and significant operational […]
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