Meta announced an expansion of its affiliate program that will allow creators to add affiliate links directly to Reels and earn commissions from sales. The new self-serve system lets creators choose products from participating brands and promote them in their videos.
Seven arrests, four lawsuits and more than 500,000 protected public figures. Meta has stepped up its fight against scam advertisers, taking legal action across multiple countries and working with law enforcement in the UK and Nigeria to dismantle a scam centre. Based on a Meta company announcement, the company is also pursuing civil action against […]
According to TechCrunch, Meta is moving its AI video feature into a separate app. The company confirmed it is testing a standalone version of Vibes, a short-form platform where every video is generated using AI. Until now, Vibes has operated within the Meta AI app.
Based on a company announcement, Meta Platforms closed 2025 with a strong final quarter. The company reported $59.9 bn in revenue for Q4, up 24% year on year, and $201.0 bn for the full year, an increase of 22%. Advertising remained the main engine of growth, even as costs rose sharply.
Autonomous AI agents capable of handling complex tasks such as market research, data analysis, and coding may soon reach a far broader business audience. AI startup Manus is joining Meta, with the goal of scaling its technology to billions of users worldwide.
Meta has shut down the native Facebook Messenger desktop app for macOS and Windows as of December 15, 2025. Anyone who was using the app is now pushed to the web, either through Facebook.com or Messenger.com. For e-commerce teams, the move isn’t the end of Messenger. It’s a change in how it’s accessed.
Meta announced a generative AI tool that produces multiple ad variations almost instantly. According to ChannelX, Advantage+ Creative can rewrite ad copy and swap images to personalise campaigns for different demographics – something that offers marketers a chance to test at a speed and scale that wasn’t possible before.
Lead Ads are a popular tool for collecting contacts within Facebook or Instagram. They allow users to leave their contact details directly in the advert via a form, without clicking through to a website. For brands, it’s a straightforward way to generate leads for newsletters, offers or consultations. In its new rules, Meta clearly establishes […]
Meta is changing how users create a business presence on Facebook, reports Social Media Today. The new process offers a clear choice between a company page and a professional creator account. Until now, these were two separate workflows.
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