Meta AI’s mobile app exploded from 775,000 to 2.7 million daily active users in just four weeks, driven by its new Vibes feed launching AI-generated short-form videos. The jump comes as competing AI apps like ChatGPT and Perplexity lost users during the same period, reports TechCrunch.
The tech giant Meta revealed this week that its conversational AI tool will be deployed across 41 European countries, including those in the European Union, as well as 21 overseas territories – marking their largest global expansion of Meta AI to date.
Meta AI UK has gained approval to use public posts from adult Facebook and Instagram users for AI training. This significant development allows the UK-based AI initiative to harness user-generated content for improving its artificial intelligence models.
Autonomous AI agents capable of handling complex tasks such as market research, data analysis, and coding may soon reach a far broader business audience. AI startup Manus is joining Meta, with the goal of scaling its technology to billions of users worldwide.
Meta announced a generative AI tool that produces multiple ad variations almost instantly. According to ChannelX, Advantage+ Creative can rewrite ad copy and swap images to personalise campaigns for different demographics – something that offers marketers a chance to test at a speed and scale that wasn’t possible before.
Meta has completed the global rollout of its Opportunity Score feature across all advertising accounts, following initial testing phases that began earlier this year. The AI-driven optimisation tool aims to help advertisers improve their campaign performance through systematic recommendations.
Meta introduces new tools and improvements to its advertising tools aimed at supporting retail and e-commerce businesses. The company continues to invest in AI models and expands options for advertisers to maximize sales results both online and in physical stores.
Meta, the parent company of Instagram and Facebook, has changed its privacy policy as of June 26, 2024. In response to user concerns, Meta has sent over 2 billion in-app notifications and emails to people in Europe since 22 May with a link to an opt-out form to object to Meta using their data for […]
Based on a company announcement, Meta Platforms closed 2025 with a strong final quarter. The company reported $59.9 bn in revenue for Q4, up 24% year on year, and $201.0 bn for the full year, an increase of 22%. Advertising remained the main engine of growth, even as costs rose sharply.
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