When parents ignore your emails and SMS gets lost in the noise, what do you do? One toy retailer turned to Viber and transformed busy parents into engaged shoppers with 20% conversion rates through strategic omnichannel messaging. It's just one example of how retailers are rewriting the rulebook on customer engagement and the results will […]
Despite e-commerce growth, brick-and-mortar shops remain the dominant shopping channel in the USA. They are anticipated to produce more than $6.3 trillion in revenue by 2025. However, simply opening a shop is not enough to maintain their position. Developing a comprehensive omnichannel retail strategy has become essential for survival in today’s market. How can traditional […]
Meta introduces new tools and improvements to its advertising tools aimed at supporting retail and e-commerce businesses. The company continues to invest in AI models and expands options for advertisers to maximize sales results both online and in physical stores.
In 2025, online retailers face an unprecedented challenge: consumer attention is fragmented across countless applications, platforms and devices. Recent studies show a dramatic shift in consumer behavior—linear television viewership has dropped below 50% of total screen time.
The latest annual Bazaarvoice Shopper Experience Index (SEI) report brings new insights into where current shoppers’ expectations are heading. The survey was conducted on a sample of more than 8,000 customers from countries including the USA, Great Britain, France, Germany, Canada, Australia and India. Why is omnichannel the buzzword of today? And which strategies must […]
Europe’s cross-border e-commerce market reached €108 billion in 2025, but growth is slowing after years of rapid expansion. According to the latest “TOP 500 B2C Cross-Border Retail Europe” report by Cross-Border Commerce Europe, the sector is shifting towards efficiency and profitability. For years, cross-border e-commerce was one of the fastest growth drivers in retail. The […]
The E-commerce Germany Awards (EGA) contest returns, welcoming both industry leaders and emerging players from the DACH e-commerce landscape who would like to showcase their unique solutions for the online shopping market and take part in the competition. Those who win first place in their category will receive a prize worth approximately €10,000.
British retail giant Marks & Spencer is significantly changing its online sales strategy. According to a ChannelX report, the company has signed a deal with Zalando to handle all logistics in continental Europe and is simultaneously entering TikTok Shop, where one beauty product sells every second in the UK.
More DIY marketplaces are emerging across Europe, rapidly transforming the retail landscape. What used to be sufficient – a presence on one or two marketplaces – is no longer enough. Now brands face a fragmented market where visibility depends on being present where customers prefer to shop. This shift is backed by recent figures showing […]
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