Perplexity is adding the ability to shop directly in its search interface. PayPal handles payments; selected merchants deliver goods. It only works in the US for now and resembles what ChatGPT recently launched.
Artificial intelligence is increasingly influencing how we shop and sell. Its integration into the purchasing process brings a range of innovations that are transforming traditional approaches into more efficient, faster, and personalised experiences. This is evidenced by Perplexity – an AI-powered search engine expected to revolutionise shopping with its latest feature. With new functions that […]
Social media is starting to influence which sources generative AI platforms cite in their answers. The biggest jump comes from Reddit, whose share of AI citations grew by more than 73% between October 2025 and January 2026. The data comes from the Q1 2026 AI Citation Trends Report by Tinuiti and Profound, analysing citations across […]
With the rollout of AI Overviews, the question of search visibility has shifted direction. It is no longer just about rankings and clicks but about whether a brand appears in the answer that AI ultimately shows to the user. New data reveals an interesting trend: among the sources most frequently cited by AI tools, LinkedIn […]
While businesses invest 90% of SEO budgets into Google, their customers are actually searching elsewhere. An analysis of 1.5 billion searches by agency Rise at Seven shows that Google now has just a 34.5% share of total search activity. The rest? YouTube, TikTok and Instagram.
Brands have been optimising content for search engines for years. Today, however, the very way people search for information is changing, and with it, how they make decisions. Instead of short queries, they’re asking about specific things that matter to them. What was once amusing is now a standard that we must adapt to in […]
Meta AI’s mobile app exploded from 775,000 to 2.7 million daily active users in just four weeks, driven by its new Vibes feed launching AI-generated short-form videos. The jump comes as competing AI apps like ChatGPT and Perplexity lost users during the same period, reports TechCrunch.
A Large Language Model (LLM) platform is an AI-powered system that uses advanced machine learning to understand and generate human-like text. These platforms, such as ChatGPT, Claude, Gemini, and Perplexity AI, are trained on vast amounts of data from the internet and can answer questions, create content, and provide information conversationally. In the context of […]
India’s national payments authority has rolled out a pilot program allowing ChatGPT users to complete purchases without leaving the AI platform, Reuters reported last Thursday. The system uses UPI, India’s homegrown payment network that processes over 20 billion transactions monthly, marking the first major expansion of AI-powered commerce outside the United States.
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