Personalisation has become easier to scale, especially as AI gives retailers more ways to interpret customer behaviour and predict what shoppers might do next. But more personalisation does not automatically mean a better shopping experience. A recent MarTech article raised the question of when personalisation crosses the line. For e-commerce, the bigger challenge may soon […]
Imagine walking into your favorite local shop and the owner greets you by name, already knowing what you might like. They recall your last purchase and point you to a new item that perfectly complements it. This kind of personal touch makes you feel valued and keeps you coming back. In the world of online […]
Personalisation in e-commerce content marketing has emerged as a powerful strategy for capturing attention, driving engagement, and fostering loyalty. But beyond its practical benefits, personalisation taps deeply into consumer psychology, leveraging human behaviour and cognitive biases to create meaningful experiences that convert.
Twilio and Segment’s State of Personalisation report provides an update on the relationship between consumer expectations and business capabilities. It explores what consumers expect from brands in their digital interactions, and analyses whether businesses are equipped to deliver personalised experiences.
The first speakers have been announced for the 9th Regional E-commerce Conference in Skopje. Experts from Google DeepMind and LinkedIn will join regional e-commerce, advertising and AI specialists on 3 November 2026, as the event puts artificial intelligence firmly at the centre of this year’s programme.
Last year Nikola Ilchev, shared with us his long-term vision for building the Balkan Ecommerce Summit as a platform that connects the e-commerce community across the region. One year later, the summit continues to evolve – responding to new challenges, technological shifts, and changing priorities of online businesses. We spoke with Nikola about what the 2026 edition […]
Based on a company announcement, Meta Platforms closed 2025 with a strong final quarter. The company reported $59.9 bn in revenue for Q4, up 24% year on year, and $201.0 bn for the full year, an increase of 22%. Advertising remained the main engine of growth, even as costs rose sharply.
On 5 March 2026, Prague will become the place where the next chapters of digital business are written. Global Ecommerce Congress 2026 (GECOM) will bring more than 500 leaders from e-commerce, B2B companies, technology innovators, and investors to the prestigious premises of the Martinic Palace at Prague Castle. The third edition of the congress will […]
Advertising in AI-generated responses was only a matter of time. The market has been discussing this topic for quite a while, but OpenAI has now named it openly for the first time, albeit only in a testing format. The company claims that sponsored content will not interfere with answers and will not be shown to […]
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