A shift away from neutrality and a return to bold emotional expression. Pinterest has released Pinterest Palette™ 2026, five trend-driven colours identified through the behaviour of more than 600 million users. The palette reflects how people want to feel, present themselves, and visually express identity in an increasingly chaotic world.
Pinterest released its annual trend report, Pinterest Predicts, claiming it can forecast what people will buy before it goes mainstream. Over the past six years, 88% of their predictions came true. For e-commerce, this could be a useful tool for planning inventory.
Pinterest just dropped its Festive Season Edit – a collection of hundreds of gift guides built entirely on what millions of users are actually searching for and saving. And the numbers tell some pretty interesting stories about holiday shopping in 2025. The platform analysed search patterns, save behavior, and shopping clicks to create 17 categories […]
Pinterest is launching a major overhaul of its boards. Instead of simple image collections, they’re becoming tools that directly help you shop and bring your ideas to life. The updated boards with new tabs will start rolling out globally over the next few months, while some experimental features are currently limited to the US and […]
57% of all online content today is generated by artificial intelligence. Pinterest is responding to this shift by introducing tools that allow users to influence how much AI content they see.
Social media platform Pinterest is expanding its European presence with a new artificial intelligence and machine learning engineering hub in Zurich. The new center will focus on personalising the shopping journey for users. The company has recruited two Google veterans for key leadership positions.
Pinterest’s Q2 2025 earnings reveal significant shifts in users’ behaviour and spending patterns across global markets. The platform reached 578 million monthly active users, with the fastest growth occurring outside the US market.
Pinterest shows that when it comes to taste and style, words sometimes aren’t enough. An image can hit exactly what you’d struggle to search for with text. Through visual search, it can lead users to the precise product without a single written word. And new data shows that more and more people are actually doing […]
Pinterest is once again transforming how people discover products. Last year, they introduced product displays on personalised backgrounds, and now they’ve harnessed generative AI tools. Whether it’s a specific clothing item, colour combination, or entire style, users can more easily find exactly what caught their interest in an image. E-commerce can benefit from this as […]
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