Shein has announced the construction of a new logistics centre near Wrocław, Poland, which is set to become one of its key operational hubs for Europe. With a total area of approximately 740,000 m², it represents one of the largest logistics projects in the region and a clear signal that Chinese e-commerce platforms are taking […]
Amazon is launching one of its biggest fee cuts in history, Reuters reports. The goal is clear – defend against cheap competitors like Shein and Temu who are taking both customers and sellers. Starting December 15th, fees for selling cheap clothing and accessories will drop significantly. Amazon announced this move earlier this week as a […]
As the Chinese giant opened its first physical store in Paris, the government launched proceedings to block the entire platform. Shein has 25 million customers in France, according to businesstimes.com.
The Irish subsidiary of online fast-fashion retailer Shein must pay $53,400 for unauthorized use of Swedish fashion company Nelly’s photographs, Reuters reported. The case raises questions about how far major players can go in the battle for dominance in online fashion.
Amazon has launched Amazon Haul in Spain, its new low-cost product platform with prices under €20, in a strategic move to directly compete with Asian giants like Shein and Temu in the ultra-low-cost segment.
France’s privacy watchdog CNIL imposed one of its largest ever fines on the fast-fashion giant for systematic breaches of cookie consent rules. On 1st September 2025, the CNIL imposed a fine of 150 million euros on INFINITE STYLES SERVICES CO. LIMITED, the Irish subsidiary of the SHEIN group, for failing to comply with the rules […]
The French government is demanding unprecedented sanctions from the European Commission against Chinese e-commerce giants. Among the proposed measures is complete removal of platforms from Google search results for violating EU rules.
SHEIN just dropped a collaboration with Pepsi Co that’s got everyone talking. They’re taking iconic brands like Doritos, Pepsi, Lays, Cheetos, and Mountain Dew and giving them the SHEIN treatment with their signature creative spin.
New data shows a huge gap in European fashion retail. Shein’s sales grew 31.6% annually and hit 48% in December alone. Meanwhile, established brands like H&M stayed flat, and ASOS crashed 16.2%. The numbers show which brands are winning the battle for European customers.
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