According to TechCrunch, Meta is moving its AI video feature into a separate app. The company confirmed it is testing a standalone version of Vibes, a short-form platform where every video is generated using AI. Until now, Vibes has operated within the Meta AI app.
All e-commerce folks who’ve been editing videos down to 15 seconds—we have new TikTok data that might change everything you’re doing. The platform released some eye-opening stats from their Q1 analytics last week. Videos over 60 seconds are massively outperforming shorter stuff. Yeah, we were surprised too. Goes against everything we thought we knew about […]
Video content captures attention—we see this across virtually all platforms. Reels dominate on Instagram, Facebook is full of videos, and even YouTube, which is built on videos, has its Shorts. And finally, we encounter them in e-commerce when presenting products. The business network LinkedIn reported that video viewership increased by 36% year-over-year and therefore decided […]
With a wide range of ad formats and targeting choices, YouTube video advertising is a great way for businesses to reach new customers. This article goes into great detail about the different kinds of ads you can use, what they offer, and how they can help your business plan.
Video marketing benefits businesses in today’s digital era. Video content marketing is incredibly popular among all generations because they can deliver necessary information in an entertaining and engaging way within seconds. However, for a video to be truly successful and fulfill its purpose, careful thought must be put into its creation, placement, and promotion. The […]
Instagram is expanding its “Your Algorithm” feature to the Explore tab, extending a tool that first launched for Reels in December 2025. The update builds on that earlier rollout, which we covered in detail in our analysis of Instagram’s algorithm changes in 2026, and now brings the same controls to one of the platform’s main […]
Meta announced an expansion of its affiliate program that will allow creators to add affiliate links directly to Reels and earn commissions from sales. The new self-serve system lets creators choose products from participating brands and promote them in their videos.
TikTok campaigns may have a stronger impact on cinema attendance than many marketers assumed. An analysis of 38 film campaigns found that TikTok exposure drove a median 172% lift in movie ticket purchase rates. The findings come from research by TikTok Marketing Science in partnership with measurement company Samba.
When a pair of random numbers suddenly turns into a global inside joke among teenagers, it’s tempting to brush it off as just another internet oddity. Something fleeting. Something that doesn’t really matter. But trends like Six Seven usually say much more about how the youngest online audiences communicate than we’re willing to admit. And […]
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