Brands have been optimising content for search engines for years. Today, however, the very way people search for information is changing, and with it, how they make decisions. Instead of short queries, they’re asking about specific things that matter to them. What was once amusing is now a standard that we must adapt to in […]
Video is everywhere today. But not all video is the same – and they certainly don’t display the same way, aren’t measured the same way, and don’t perform the same way. While marketing discussions often lump together terms like video advertising, TV spots, or social video, in practice these are three distinct worlds: linear television, […]
Paid social media advertising has emerged as a powerful tool for businesses aiming to enhance their online presence and engage with their target audience effectively. Unlike organic posts, paid ads allow brands to leverage the vast reach of social media platforms to deliver tailored messages that resonate with specific demographics. With companies competing for consumer […]
Social media marketing, sometimes known as SMM, is the intended use of social networking networks to interact with consumers, advertise a company, increase sales, and drive more website visitors. This approach creates relationships with viewers and connects with them using social media’s interactive character. By means of focused adverts and content, this allows businesses to […]
Social Commerce refers to the practice of buying and selling products or services directly within social media platforms.
European social commerce is developing at a slower pace compared to other regions. According to a GWI study, only 26% of European social platform users engage in shopping activities on social networks, lagging behind North America (39%) and the Asia-Pacific region (30%). Nevertheless, it continues to see a steady increase in participation, with revenues projected […]
Online shopping in the Western Balkans is growing faster than in the EU, but the gap in trust and payments remains wide. A new report, Western Balkan Ecommerce Insights 2025, reveals where the region is catching up and where e-commerce still struggles to scale. Source: Macedonian E-commerce Association (MECA).
Perplexity is adding the ability to shop directly in its search interface. PayPal handles payments; selected merchants deliver goods. It only works in the US for now and resembles what ChatGPT recently launched.
Social networks have become flooded with generated content. In one video, a dog saves a woman from being hit by a car, in another, you see cats catching midnight madness and jumping on their sleeping owner’s head. Is it entertaining? Is it educational? One thing is certain: it’s generated. When you wake up and realise […]
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