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Social Media Engagement In 2026 Shows Clear Shifts
Social media engagement looks very different in 2026. Buffer’s analysis of over 52 million posts shows LinkedIn, Facebook, and Instagram leading, while networks like X are shifting fast.
Search results for: Social networks
Optimizing for Algorithms? Social Listening Is What Really Matters
Brands have been optimising content for search engines for years. Today, however, the very way people search for information is changing, and with it, how they make decisions. Instead of short queries, they’re asking about specific things that matter to them. What was once amusing is now a standard that we must adapt to in […]
CTV, Television, and Social Video: What’s the Difference and Why Does It Matter?
Video is everywhere today. But not all video is the same – and they certainly don’t display the same way, aren’t measured the same way, and don’t perform the same way. While marketing discussions often lump together terms like video advertising, TV spots, or social video, in practice these are three distinct worlds: linear television, […]
Understanding Paid Social Media Advertising
Paid social media advertising has emerged as a powerful tool for businesses aiming to enhance their online presence and engage with their target audience effectively. Unlike organic posts, paid ads allow brands to leverage the vast reach of social media platforms to deliver tailored messages that resonate with specific demographics. With companies competing for consumer […]
Social Media Marketing: Strategies, Tools & Best Practices
Social media marketing, sometimes known as SMM, is the intended use of social networking networks to interact with consumers, advertise a company, increase sales, and drive more website visitors. This approach creates relationships with viewers and connects with them using social media’s interactive character. By means of focused adverts and content, this allows businesses to […]
What is Social Commerce?
Social Commerce refers to the practice of buying and selling products or services directly within social media platforms.
Social Commerce in Europe Evolves Slower but Grows Steadily. How to Approach It Correctly?
European social commerce is developing at a slower pace compared to other regions. According to a GWI study, only 26% of European social platform users engage in shopping activities on social networks, lagging behind North America (39%) and the Asia-Pacific region (30%). Nevertheless, it continues to see a steady increase in participation, with revenues projected […]
Balkan E-commerce Grows Fast, But Can It Scale?
Online shopping in the Western Balkans is growing faster than in the EU, but the gap in trust and payments remains wide. A new report, Western Balkan Ecommerce Insights 2025, reveals where the region is catching up and where e-commerce still struggles to scale. Source: Macedonian E-commerce Association (MECA).
PayPal Enters Perplexity – Chatbot Shopping Takes Off
Perplexity is adding the ability to shop directly in its search interface. PayPal handles payments; selected merchants deliver goods. It only works in the US for now and resembles what ChatGPT recently launched.