TikTok has expanded its advertising offering with Smart+, a largely AI-powered solution designed to automate the majority of campaign setup and optimisation. The product is aimed at e-commerce brands seeking to improve performance efficiency while significantly reducing hands-on campaign management.
TikTok is no longer just about viral dances. According to reporting by The Guardian, the platform is rapidly becoming a serious e-commerce channel in the UK, where major retailers and thousands of small brands are selling directly through videos and livestreams.
TikTok Shop will increase the commission it charges sellers in several European markets from January next year, ending the low introductory fees that accompanied the platform’s recent expansion in the region. An update published in TikTok Shop’s Seller Center confirms that, from 00:00 CET on 8 January 2026, the platform’s commission in Germany, Spain, France, […]
TikTok Shop will stop accepting USPS shipping labels bought outside its platform from January 2026. Sellers using ShipStation, Shopify or similar tools will need to switch to TikTok Shipping or pick a different carrier.
TikTok Shop UK has recorded its strongest sales day ever. Black Friday 2025 beat last year’s numbers by 50% and proved that social media isn’t just about entertainment anymore – it’s becoming a full-fledged sales channel.
Social networks have become flooded with generated content. In one video, a dog saves a woman from being hit by a car, in another, you see cats catching midnight madness and jumping on their sleeping owner’s head. Is it entertaining? Is it educational? One thing is certain: it’s generated. When you wake up and realise […]
Less than 7 months after launch, TikTok Shop has climbed to 24th place among Germany’s biggest online retailers, according to NIQ Digital Purchases data. The platform, which combines videos with direct purchasing, has already been tried by 10.5% of all German online shoppers.
While businesses invest 90% of SEO budgets into Google, their customers are actually searching elsewhere. An analysis of 1.5 billion searches by agency Rise at Seven shows that Google now has just a 34.5% share of total search activity. The rest? YouTube, TikTok and Instagram.
British retail giant Marks & Spencer is significantly changing its online sales strategy. According to a ChannelX report, the company has signed a deal with Zalando to handle all logistics in continental Europe and is simultaneously entering TikTok Shop, where one beauty product sells every second in the UK.
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