TikTok is no longer just about viral dances. According to reporting by The Guardian, the platform is rapidly becoming a serious e-commerce channel in the UK, where major retailers and thousands of small brands are selling directly through videos and livestreams.
TikTok Shop will increase the commission it charges sellers in several European markets from January next year, ending the low introductory fees that accompanied the platform’s recent expansion in the region. An update published in TikTok Shop’s Seller Center confirms that, from 00:00 CET on 8 January 2026, the platform’s commission in Germany, Spain, France, […]
TikTok Shop will stop accepting USPS shipping labels bought outside its platform from January 2026. Sellers using ShipStation, Shopify or similar tools will need to switch to TikTok Shipping or pick a different carrier.
TikTok Shop UK has recorded its strongest sales day ever. Black Friday 2025 beat last year’s numbers by 50% and proved that social media isn’t just about entertainment anymore – it’s becoming a full-fledged sales channel.
Less than 7 months after launch, TikTok Shop has climbed to 24th place among Germany’s biggest online retailers, according to NIQ Digital Purchases data. The platform, which combines videos with direct purchasing, has already been tried by 10.5% of all German online shoppers.
British retail giant Marks & Spencer is significantly changing its online sales strategy. According to a ChannelX report, the company has signed a deal with Zalando to handle all logistics in continental Europe and is simultaneously entering TikTok Shop, where one beauty product sells every second in the UK.
TikTok Shop released numbers showing the scale of fighting fraud in online commerce. The platform rejected over 70 million products before listing in the first six months of 2025 – that’s 40% more than the previous half-year. On top of that, they declined 1.4 million seller registration applications.
TikTok Shop is putting 750 thousand pounds into helping small British firms that can’t find enough customers. The money goes into support packages for local producers trying to grow their reach.
8 million hours of live shopping streams, 70 million products, and one stunning fact: most customers find brands they never knew existed. This isn’t just growth – it’s a complete market disruption, according to TikTok Shop’s latest performance data.
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