For years, YouTube thumbnail advice has been reduced to simple rules that promise quick wins. Some of the most common guidance suggests that showing your face can hurt performance, especially for smaller creators. But when you look at large-scale data, the story turns out to be far more nuanced.
YouTube is rolling out new tools to connect brands and creators directly inside YouTube Studio. For e-commerce businesses, this could mean easier contact with creators, clearer information, and less ad hoc negotiation in brand collaborations. What exactly is YouTube BrandConnect, and what do the officially published details imply for e-commerce in the EU?
While businesses invest 90% of SEO budgets into Google, their customers are actually searching elsewhere. An analysis of 1.5 billion searches by agency Rise at Seven shows that Google now has just a 34.5% share of total search activity. The rest? YouTube, TikTok and Instagram.
YouTube team released a guide for podcast creators. E-commerce stores and digital agencies running podcasts can use these methods to build audience without expensive equipment. Most online businesses treat YouTube as just another hosting platform. They miss that it’s the world’s second-largest search engine where podcast content attracts customers through organic search.
Most creators, as well as marketers, know that feeling. You want to stay active on YouTube, but after a few videos, ideas quickly run out. Yet consistent video content can determine whether a customer stays with your brand or looks for something else. How do you come up with videos that truly resonate with your […]
Short videos are now the main format that brands are investing increasingly larger budgets in. A fresh analysis by Adobe Express, based on over 24,000 YouTube Shorts from 280 creators across 12 industries, shows that proper timing of publication is a crucial performance factor.
YouTube creators spend too much time setting up the same analytics views over and over. The platform’s new Advanced Mode update finally solves this problem with features that could change how you track video performance.
YouTube’s live stream monetisation just got major updates that businesses should know about. If you’re running an e-commerce site and haven’t jumped on the live streaming yet, you’re leaving money on the table. The platform’s latest features aren’t just incremental improvements. They’re a complete game-changer for how creators (and business owners) get the most money […]
YouTube has revealed a big change to the way views are tallied on its short-form video platform, YouTube Shorts, which is a big update for content creators. Tech Crunch reports that the goal of the YouTube Shorts update is to give content producers more precise information about the performance and reach of their work.
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