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Social Media Engagement In 2026 Shows Clear Shifts
Social media engagement looks very different in 2026. Buffer’s analysis of over 52 million posts shows LinkedIn, Facebook, and Instagram leading, while networks like X are shifting fast.
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Instagram Has 3 Billion Users. Is It Time For B2B?
Instagram is no longer just a place for lifestyle content. With more than 3 billion monthly active users, it has quietly become part of how professionals research suppliers and compare solutions. The insights in this article are based on analysis published by MarTech, drawing on data from Hootsuite, DataReportal, Clutch.co and other cited sources. For […]
Instagram Algorithm in 2026: How to Get More Reach and Engagement
Instagram is sharing more about how its algorithms work than ever before. We based this on a detailed Buffer article, and the results are surprising – most of what you’ve heard about reach and engagement is a myth. Adam Mosseri, head of Instagram, has been sharing details over recent months that platforms usually keep secret. […]
Why Posting on LinkedIn Once a Week Isn’t Enough?
LinkedIn isn’t just a business card. Whether you work as a freelancer, in marketing, or in a management position, you’ve surely wondered how often you should publish on LinkedIn to stay visible. To ensure your efforts lead to better results and business growth, not just fulfilling some obligation. Is one post enough or do you […]
How Often to Post on Instagram in 2025? Analysis of 2 Million Posts Has the Answer
Buffer analyzed over 2 million Instagram posts from 100,000 accounts and the results might surprise you. The most successful brands don’t post daily – their secret lies in strategic posting frequency timing.
Understanding Paid Social Media Advertising
Paid social media advertising has emerged as a powerful tool for businesses aiming to enhance their online presence and engage with their target audience effectively. Unlike organic posts, paid ads allow brands to leverage the vast reach of social media platforms to deliver tailored messages that resonate with specific demographics. With companies competing for consumer […]
Followers and Likes Are Not Enough. Instagram’s Algorithm Favors Your Reach
Instagram is making significant changes to its metrics, shifting focus from traditional measures like follower count and likes to reach and views. This shift is driven by changes in user behavior and the advent of AI.