Product visibility in e-commerce is no longer decided only by rankings and clicks. According to research from Digital Marketing Depot, the way product data is structured, described, and updated now directly affects how products are understood and shown across modern discovery channels. For retailers, this shift changes what “search optimisation” really means.
Pinterest just dropped its Festive Season Edit – a collection of hundreds of gift guides built entirely on what millions of users are actually searching for and saving. And the numbers tell some pretty interesting stories about holiday shopping in 2025. The platform analysed search patterns, save behavior, and shopping clicks to create 17 categories […]
Google just changed how ads work on Search, and it’s going to affect e-commerce brands. Users can now hide sponsored results with one click – a first for the platform, according to Google’s official announcement.
ChatGPT now processes 66 million search-like queries every day, but Google remains the undisputed king with 14 billion daily searches – that’s 210 times more volume. The gap shows AI search is growing, but traditional search still dominates discovery, according to data shared by SparkToro CEO Rand Fishkin and reported by SearchEngineLand.com.
Nearly three-quarters of people who add items to their online shopping cart never actually buy them. This issue significantly impacts retailers’ finances, and new research indicates that the situation is deteriorating in unexpected ways.
Starting today, July 10th, 2025, something significant happened for e-commerce businesses that use Instagram. Your product posts, behind-the-scenes content, and customer testimonials can now appear when people search on Google – even if they don’t follow you or use Instagram at all.
Pinterest shows that when it comes to taste and style, words sometimes aren’t enough. An image can hit exactly what you’d struggle to search for with text. Through visual search, it can lead users to the precise product without a single written word. And new data shows that more and more people are actually doing […]
Google is introducing AI Max – a new set of features for Search campaigns that connects creative automation, more precise targeting, and better control. It leverages the latest artificial intelligence capabilities. The feature will be available globally in beta version by the end of May and aims to help advertisers get more out of their […]
Pinterest is once again transforming how people discover products. Last year, they introduced product displays on personalised backgrounds, and now they’ve harnessed generative AI tools. Whether it’s a specific clothing item, colour combination, or entire style, users can more easily find exactly what caught their interest in an image. E-commerce can benefit from this as […]
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