Online shopping triggers a complex process that ends with what we call the last mile – delivering the product to the final consumer. The Spanish market offers several interesting solutions to this logistics problem, shows analysis from marketing4ecommerce.net.
London is becoming a live test for ultra-fast e-commerce. Amazon has launched Amazon Now, a new service promising delivery of groceries and everyday essentials in 30 minutes or less. The information comes directly from Amazon, signalling how quickly delivery expectations are shifting in major cities.
According to data from PostNord’s E-barometer Q3 2025, online shopping is no longer just a convenient alternative during the Christmas season in the Nordics. In several key product categories, it is increasingly becoming the default way consumers plan to buy gifts.
Global e-commerce is picking up speed again, and parcel volumes are rising with it. More than 121 billion B2C parcels are expected to be shipped in 2025, but this growth is far from evenly spread. Most shipments originate in just a few markets and are handled by a limited number of carriers. The data is […]
Black Friday continues to serve as one of the most significant benchmarks for the retail and e-commerce sectors. In Greece, it has evolved from a novelty into a well-established shopping event, shaping consumer expectations and testing the operational readiness of online stores each November. The 2024 data highlight not only how Greek consumers shop but […]
Dutch postal firm PostNL is breaking up its parcels division into two parts and pumping €150 million a year into upgrades. The company wants to hit €4 billion in sales by 2028.
When parents ignore your emails and SMS gets lost in the noise, what do you do? One toy retailer turned to Viber and transformed busy parents into engaged shoppers with 20% conversion rates through strategic omnichannel messaging. It's just one example of how retailers are rewriting the rulebook on customer engagement and the results will […]
Businesses are under more pressure than ever to meet rising customer expectations, keep delivery promises, and manage inventory accurately. Yet handling all those tasks in-house can be costly and operationally draining. That’s where third-party logistics providers—commonly known as 3PL—come into play. These service providers act as a vital link between businesses and their customers by […]
Logistics solutions for startups face significant challenges due to limited resources and high expectations for timely delivery. When it comes to logistics, startups in the e-commerce industry are currently facing many difficulties related to the logistics of their business. This is because consumers are increasingly raising their expectations not only for product quality but also […]
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