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Forecast puts retail media ahead of TV advertising
Retail media can reach customers directly at the point of sale. Take for example the Tesco chain, which has massively expanded digital screens in its stores.
Search results for: retail media
MediaMarkt, Carrefour and Other Major Retailers Fined for Fake Black Friday Discounts
Seven major retail companies in Spain received fines totalling €350,000 for misleading discounts during Black Friday 2023. Marketing4ecommerce reported the news based on an announcement from the Spanish Ministry of Consumer Affairs, which released the investigation results on Friday, coinciding with this year’s main Black Friday shopping day.
Balkan eCommerce Report Reveals How Online Retail Is Changing
The latest State of eCommerce 2025–2026 report from the Balkan eCommerce Summit offers a detailed snapshot of how online businesses operate across Bulgaria, Greece, Romania, Croatia and Hungary. Based on responses from hundreds of e-commerce companies, the data reveals how retailers in the region are growing, which marketing channels bring the most sales and where […]
Travel Media Networks in the USA Are Growing. Why Is This Segment Gaining Attention?
In recent years, commerce media has been associated primarily with retail and e-commerce. New data, however, shows that part of advertising budgets is shifting into other segments as well. One of these is travel—an area where so-called travel media networks are emerging. These are advertising ecosystems built by airlines, hotel chains, online travel agencies, and […]
Customers Compare More Than Ever Before. In Online Retail, Trust Is What Wins
Today’s customers compare more than ever before. In online retail, the winner is the one they trust. For a large share of customers, the online shopping journey now begins on marketplaces. However, new data shows that what ultimately drives a purchase decision is no longer mere presence on a platform but the ability to build […]
How Retailers Stay Visible In Generative Search
Product visibility in e-commerce is no longer decided only by rankings and clicks. According to research from Digital Marketing Depot, the way product data is structured, described, and updated now directly affects how products are understood and shown across modern discovery channels. For retailers, this shift changes what “search optimisation” really means.
Secrets of CEE’s Most Successful E-Retailers
CEE e-retailers are quietly outperforming the market while global giants like Temu and Shein flood European markets with cheap products. The top 50 companies in the region have found ways to grow consistently, even as the post-pandemic boom faded and inflation hit consumer spending. Here’s what they’re doing differently.
How 3 Retailers Achieved 20% Conversion Rates with Omnichannel Messaging
When parents ignore your emails and SMS gets lost in the noise, what do you do? One toy retailer turned to Viber and transformed busy parents into engaged shoppers with 20% conversion rates through strategic omnichannel messaging. It's just one example of how retailers are rewriting the rulebook on customer engagement and the results will […]
Omnichannel Retail Strategy: Connecting Physical Stores with Mobile Shopping Experiences
Despite e-commerce growth, brick-and-mortar shops remain the dominant shopping channel in the USA. They are anticipated to produce more than $6.3 trillion in revenue by 2025. However, simply opening a shop is not enough to maintain their position. Developing a comprehensive omnichannel retail strategy has become essential for survival in today’s market. How can traditional […]