On 25 March 2026, SERP Conf. returns to Sofia with a clear focus on search visibility in an AI-driven environment. Data from the previous edition shows that 46.8% of attendees were C-level executives, directors, or heads of departments, underscoring the event’s strong business relevance.
Vienna’s premier SEO conference opens doors for career changers and job seekers with an unprecedented offer. Starting TODAY, every ticket purchase includes a FREE PASS for someone in career transition.
Vienna’s getting another big digital marketing event this fall. SERP Conf is coming back to the Austrian capital on October 14th, bringing some well-known names from the SEO and e-commerce world. This isn’t your typical marketing conference with endless sales pitches. The organisers are pretty upfront about that – they want sessions that people can […]
The Search Engine Results Page (SERP) is the webpage that a search engine displays after a user submits a search query. Understanding the various SERP components is crucial for anyone involved in digital marketing or search engine optimisation (SEO). Let’s delve into the key elements that make up a typical SERP. Primary SERP Components Organic […]
Florin Girtan, a 15+ year organic marketing leader focused on driving measurable business impact through SEO and GEO, explores one of the most challenging disciplines in digital marketing: forecasting. In his latest article, he explains why SEO projections are never just about traffic estimates but about navigating volatility, algorithm shifts, seasonality, and real-world events that […]
The phrase “SEO is dead” resurfaces in the industry time and again, usually whenever a breakthrough technology emerges. But the reality is different: SEO isn’t dying—it’s evolving. Over the past two years, AI has become the catalyst of this transformation, fundamentally reshaping how people search for and consume information. So what lies ahead for SEO […]
Search is changing fast. Gartner says traditional search traffic will drop 25% by 2026 as people start getting answers directly from AI instead of clicking through websites. If you’re still only doing regular SEO, you’re missing a big shift happening right now.
While Google still rewards quality backlinks, AI-powered search engines like Bing prioritise quantity and most agencies are stuck choosing between two completely different strategies. With half a billion weekly AI search users, the quality vs. quantity debate in link building just became critical for your SEO success.
The technical health of a website is the foundation for successful SEO optimisation. If search engines find it difficult to scan your website, wait too long for the server to respond, or get confused by duplicated content, it will be almost impossible to get high positions in SERPs. Poor technical optimisation of a website can […]
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