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What is Social Commerce?
Social Commerce refers to the practice of buying and selling products or services directly within social media platforms.
Search results for: social commerce
Social Commerce in Europe Evolves Slower but Grows Steadily. How to Approach It Correctly?
European social commerce is developing at a slower pace compared to other regions. According to a GWI study, only 26% of European social platform users engage in shopping activities on social networks, lagging behind North America (39%) and the Asia-Pacific region (30%). Nevertheless, it continues to see a steady increase in participation, with revenues projected […]
UK Fashion E-Commerce: Temu Up 285%, Fast Fashion Falls
UK fashion e-commerce is going through a hard reset. Digital-first platforms are growing at record speed, while traditional fast-fashion players are losing sales and visibility. This report is based on ECDB data tracking the market between 2023 and 2024.
Balkan E-commerce Grows Fast, But Can It Scale?
Online shopping in the Western Balkans is growing faster than in the EU, but the gap in trust and payments remains wide. A new report, Western Balkan Ecommerce Insights 2025, reveals where the region is catching up and where e-commerce still struggles to scale. Source: Macedonian E-commerce Association (MECA).
80% Of Marketing Leaders Are Shifting Budgets To Social Media
Marketing is undergoing one of its biggest transformations in recent years. According to a new study by Sprout Social, up to 80% of marketing leaders plan to reallocate budgets from traditional channels to social media, with the biggest cuts hitting TV advertising and traditional SEO.
Social SEO on Instagram: How to Optimize Content So Customers Find You in Google
Instagram has evolved from a purely visual platform into a role previously dominated by search engines. As Google began indexing content from professional accounts, the platform became a source of answers in search results. Brands are therefore naturally reevaluating how they talk about products, how they build their profiles, and what they actually publish. What […]
Optimizing for Algorithms? Social Listening Is What Really Matters
Brands have been optimising content for search engines for years. Today, however, the very way people search for information is changing, and with it, how they make decisions. Instead of short queries, they’re asking about specific things that matter to them. What was once amusing is now a standard that we must adapt to in […]
Digital Accessibility in E-Commerce: €100,000 Risk or Million-Euro Opportunity
The European Accessibility Act (EAA) is putting online retail to one of its biggest tests. Since June 2025, the rule is clear: digital services must be accessible to everyone. No exceptions, no delays. What still sounds like bureaucratic small print to many is fast becoming the litmus test for the future viability of e-commerce brands.
Mobile Apps Are Outgrowing Websites in E-commerce – Here’s the Data
While e-commerce website traffic stagnates, apps recorded double-digit growth. New analysis from Similarweb shows a shift in customer shopping behaviour across all categories. Online store websites lost momentum over the past year. Visit numbers dropped by 1%, and unique visitors grew by just 1%. Mobile apps, meanwhile, increased by 13% in sessions during the same […]