TikTok campaigns may have a stronger impact on cinema attendance than many marketers assumed. An analysis of 38 film campaigns found that TikTok exposure drove a median 172% lift in movie ticket purchase rates. The findings come from research by TikTok Marketing Science in partnership with measurement company Samba.
Three companies accounted for nearly $2.3 trillion in online sales in 2025. Amazon ($845bn), Pinduoduo ($817bn) and Douyin, operated by ByteDance ($648bn), topped the global e-commerce ranking by gross merchandise value (GMV) in 2025, according to ECDB data. The figures indicate a high level of concentration at the top of the global e-commerce market and […]
The European Commission has issued preliminary findings stating that TikTok breaches the Digital Services Act (DSA) because of how its app is designed. Regulators point to features such as infinite scrolling, autoplay, push notifications and personalised recommendations, saying they encourage excessive use and may harm users’ wellbeing.
TikTok has expanded its advertising offering with Smart+, a largely AI-powered solution designed to automate the majority of campaign setup and optimisation. The product is aimed at e-commerce brands seeking to improve performance efficiency while significantly reducing hands-on campaign management.
TikTok is no longer just about viral dances. According to reporting by The Guardian, the platform is rapidly becoming a serious e-commerce channel in the UK, where major retailers and thousands of small brands are selling directly through videos and livestreams.
TikTok Shop will increase the commission it charges sellers in several European markets from January next year, ending the low introductory fees that accompanied the platform’s recent expansion in the region. An update published in TikTok Shop’s Seller Center confirms that, from 00:00 CET on 8 January 2026, the platform’s commission in Germany, Spain, France, […]
TikTok Shop will stop accepting USPS shipping labels bought outside its platform from January 2026. Sellers using ShipStation, Shopify or similar tools will need to switch to TikTok Shipping or pick a different carrier.
TikTok Shop UK has recorded its strongest sales day ever. Black Friday 2025 beat last year’s numbers by 50% and proved that social media isn’t just about entertainment anymore – it’s becoming a full-fledged sales channel.
Social networks have become flooded with generated content. In one video, a dog saves a woman from being hit by a car, in another, you see cats catching midnight madness and jumping on their sleeping owner’s head. Is it entertaining? Is it educational? One thing is certain: it’s generated. When you wake up and realise […]
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