User-Generated Content (UGC) and influencer marketing are two of the most powerful tools in digital marketing today—but are they the same thing? Not exactly. As the founder of an agency that works with over 1600 content creators and has run campaigns for brands like Oriflame, EasyFishOil, Ozone.bg, Pepco, Doctor Switz, TEDi, Stylewish, and many more, […]
Most e-commerce brands throw money at ads and wonder why sales plateau. Here’s what they’re missing: 84% of people buy after watching a product video, and brands using strategic content see 6x more conversions than those relying on ads alone. After helping 200+ e-commerce brands increase their revenue through content marketing, we’ve identified exactly what […]
Until recently, it was completely natural to input questions and queries into a search engine. Today, the situation has changed. Besides AI entering the game, people are increasingly looking for answers directly on social media. Instead of Google, they open TikTok or Instagram and expect quick, practical explanations, ideally in the form of a short […]
Content marketing has become an essential pillar of modern digital strategy. This guide explores everything from concepts to advanced techniques, helping you understand how to create, distribute, and measure effective content that resonates with your audience. Whether you’re new to content marketing or looking to refine your existing strategy, you’ll find practical insights and actionable […]
At the recent “Made on YouTube 2024” event, YouTube introduced several innovative tools and functions. These new YouTube features, while primarily aimed at content creators, offer significant opportunities for digital marketing professionals seeking to optimise their online presence, audience engagement, and monetisation on the platform. Let’s explore the key YouTube features and updates that could […]
When a pair of random numbers suddenly turns into a global inside joke among teenagers, it’s tempting to brush it off as just another internet oddity. Something fleeting. Something that doesn’t really matter. But trends like Six Seven usually say much more about how the youngest online audiences communicate than we’re willing to admit. And […]
Instagram is sharing more about how its algorithms work than ever before. We based this on a detailed Buffer article, and the results are surprising – most of what you’ve heard about reach and engagement is a myth. Adam Mosseri, head of Instagram, has been sharing details over recent months that platforms usually keep secret. […]
Here’s what shocked us: two major Bulgarian brands with millions in revenue were losing sales every day and they had no idea why. The culprit? They were completely ignoring the most powerful sales tool hiding in plain sight on every e-commerce site. At MarmaLAB, we’ve discovered that even established brands are missing this crucial element […]
Children born after 2010 aren’t just the future of e-commerce – they’re already here, influencing purchases and reshaping how brands need to think about digital marketing. Most companies are still using strategies that worked for millennials, but Generation Alpha operates completely differently. These kids grew up with YouTube instead of TV, TikTok instead of magazines, […]
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