3 min. reading

AI Virtual Influencers Are Growing in Number: Should Businesses Pay Attention?

There has been a big change in the influencer marketing scene within the last few years, with AI Virtual Influencers beginning to surface. Brands are wondering as their popularity rises whether they should collaborate with these digital entities or remain with more conventional human influencers.

AI Virtual Influencers Are Growing in Number: Should Businesses Pay Attention?
Source: Emplifi.io

AI virtual influencers definition

Artificial intelligence (AI) virtual influencers are digital characters produced with computer-generated imagery (CGI), deepfake technology, and three-dimensional modeling. They can update their followers and engage with them on social media. One of the most popular AI virtual influnecer is Lil Miquela (@lilmiquela). or first AI supermodel Shudu (@shudu.gram). Lil Miquela was created by a start-up company that specialises in robotics, artificial intelligence and their application to media companies.

Source: Outsideinsight.com

The rise of AI virtual influencers

The Influencer Marketing Factory estimates that 58% of American customers 18 years of age and older follow at least one AI virtual influencer on social media. These virtual influencers are followed on Facebook, Instagram, TikTok, and YouTube and among other sites.  Creating new AI Influencers has become easier thanks to new AI technology. They can now be created in a few simple steps.

Here’s a list of some of Instagram’s top AI influencers of 2024 👇🏼

Advantages and Disadvantages of using virtual influencers:

Pluses:

  • AI virtual influencers offer a consistent brand representation, eliminating concerns about past controversies or negative news
  • Brands can negotiate collaborations without worrying about conflicting schedules, as virtual influencers have no physical limitations
  • AI virtual influencers are popular with Generation Z and Millennials. This makes them an attractive option for brands looking to reach these demographics
  • Campaigns may be more unique and memorable
  • AI virtual influencers may produce more effective campaigns

Minuses:

  • A lack of authenticity which may reduce customer trust
  • They may portray unrealistic lifestyle standards
  • AI influencers can´t physically interact with product
  • Brands may risk potential controversy
  • Hardware and software are very expensive when building an AI virtual influencer
  • Building an AI virtual influencer needs a long preparatory stage

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How to make the most of the advantages of real people as influencers

  • Boost interaction: Human influencers who identify topics that are of interest to their audience can drive interaction
  • Take use of unique experiences: Human influencers can make use of their own experiences, including real product testing
  • Go to live events: To boost their creativity human influencers should take part in live events

The prospects of artificial intelligence

Entertainment, banking and healthcare are just a few of the sectors that are predicted to be completely transformed by the integration of AI technology. From hosting live streams to offering businesses, virtual influencers with artificial intelligence have a variety of uses.

There are pros and cons to working with AI virtual influencers that brands should consider as the influencer marketing scene evolves. By using the free influencer consultancy and project evaluation services available on some platforms, brands can choose to work with the knowledgeable digital agencies.

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