Allegro Confirms Exit From Slovenia and Croatia

What Exactly Allegro Is Selling

According to the company announcement, the deal includes a 100% stake in Mimovrste d.o.o. in Slovenia and Internet Mall d.o.o. in Croatia. The package also covers dedicated technology assets and teams in the Czech Republic that supported these markets. The buyer is Mutares, an investment group focused on corporate restructurings.

The binding agreement was signed on 7 January 2026. The transaction is subject to regulatory approval and is expected to close in the first half of 2026.

Why Allegro Is Exiting These Markets

The sale marks the final step in Allegro’s effort to simplify its structure and focus capital on markets where its marketplace model performs better – namely Czechia, Slovakia and Hungary. The Slovenian and Croatian operations were largely independent and relied on legacy technology, which limited efficiency and scalability.

Numbers That Explain The Decision

For the first nine months of 2025, the Mall South segment reported:

• GMV of PLN 387.1 million (-6.7% year-on-year)

• Revenue of PLN 291.2 million (-7.8% YoY)

• Adjusted EBITDA is minus PLN 23.8 million

The disposal is expected to result in a one-off negative impact of approximately PLN 235 million, but it will also eliminate ongoing operating losses. Management expects the move to improve the group’s overall EBITDA profile.

What This Means For The E-commerce Market

For Allegro, the decision signals a clear shift toward fewer markets and a stronger focus on profitability. For local e-commerce players in Slovenia and Croatia, it brings a new owner whose priority will be business transformation rather than integration into a large regional marketplace.