Allegro Expands Delivery Network with DPD Deal

Cost Cutting Strategy

The company has been working to reduce delivery expenses for some time. One approach involves increasing the share paid by merchants through its loyalty program co-financing.

Allegro makes no volume commitments under the new deal, giving it flexibility as it builds its logistics operations. The partnership runs for nearly six years.

Building Own Network

DPD joins Allegro’s existing delivery partners. The platform first launched its delivery program with Orlen, then added DHL.

The goal is taking full responsibility for deliveries instead of relying only on external couriers. This gives Allegro more control over delivery times and costs.

Delivery Options

Under the agreement, DPD will handle deliveries to its network of automated parcel machines and traditional pick-up locations. Customers can also receive packages directly at home.

The expanded network addresses different customer preferences and helps avoid failed delivery attempts that increase costs.

Market Impact

Poland’s e-commerce sector has grown rapidly, creating pressure on logistics infrastructure. Allegro’s investment in delivery capabilities reflects the competitive need to control service quality while managing expenses.

The strategy mirrors trends across European e-commerce, where platforms are building more independent logistics operations.