Amazon Drops $35 Billion on India. Here’s What They’re Building

The December 10 announcement laid out three main goals:

• get more businesses using AI
• boost exports
• create jobs – lots of jobs

What Amazon Has Done So Far

The numbers are pretty massive. Amazon has helped digitise 12 million small businesses in India and pushed $20 billion worth of products into international markets through e-commerce exports.

Right now, the company supports around 2.8 million jobs across tech, warehouses, logistics, and customer service. By 2030, they’re aiming for 3.8 million.

The AI Push

Amazon wants 15 million small businesses using AI tools by 2030. Indian sellers already have access to stuff like Seller Assistant and Next Gen Selling to run their shops more efficiently.

There’s also a plan to teach 4 million kids in government schools about AI. That includes classroom curriculum, visits to tech facilities, and training for teachers. It ties into India’s education policy from 2020.

Shoppers will get AI features too—visual search with Lens AI, a chatbot called Rufus for shopping help, and support for multiple languages.

Quadrupling Exports

Amazon’s current export number sits at $20 billion. They want to hit $80 billion by 2030.

According to a report from Keystone Strategy, Amazon’s already the biggest player in Indian e-commerce exports.

Why India?

“We are humbled to have been a part of India’s digital transformation journey over the past 15 years,” said Amit Agarwal, who runs emerging markets for Amazon.

The investment plays into India’s push to be more self-reliant.

Why This Matters for E-commerce

Amazon’s $35 billion bet shows where the industry is heading: AI tools for small sellers, logistics infrastructure at scale, and export-focused platforms. The playbook being executed in India could signal Amazon’s global priorities.