2 min. reading

Amazon Launches Haul in Spain to Compete with Shein and Temu

Amazon has launched Amazon Haul in Spain, its new low-cost product platform with prices under €20, in a strategic move to directly compete with Asian giants like Shein and Temu in the ultra-low-cost segment.

Katarína Šimčíková Katarína Šimčíková
E-commerce Content Writer & EU Market Partnerships, Ecommerce Bridge EU
Amazon Launches Haul in Spain to Compete with Shein and Temu
Source: ChatGPT

Amazon has activated Amazon Haul in Spain, a standalone shopping platform focused on products in fashion, home, and lifestyle categories with maximum prices of €20. Most items are priced below €10, with some products available from as low as €1, according to portal reasonwhy.es.

The service operates with a separate interface that includes its own search, cart, and checkout process.

  • deliveries are made within a maximum period of two weeks
  • with free shipping for orders over €15 and a flat rate of €3.50 for lower purchases.
  • the platform offers progressive discounts of 5% on orders over €30 and 10% on purchases over €50

“We know that finding good products at very low prices is important for our customers in Spain,” said Ruth Díaz, General Manager of Amazon in Spain. “With Amazon Haul, we offer even more options to save, without giving up the trust and customer service that characterize Amazon.”

Amazon Haul replicates key elements of the Shein and Temu model: ultra-low prices, high product volume, mobile-first design, and a closed user experience within its own platform. All products have verified reviews and are subject to Amazon’s standard warranty conditions. Returns are free within 15 days of delivery.

Amazon had previously launched Haul in the United States, United Kingdom, and Germany. Its arrival in Spain intensifies competition in the low-cost segment of European e-commerce, where Asian platforms have experienced significant growth in recent years.

Share article
Katarína Šimčíková
E-commerce Content Writer & EU Market Partnerships, Ecommerce Bridge EU

Partnership Manager & E-commerce Content Writer with 10+ years of international experience. Former Groupon Team Lead. Connects European companies with Slovak and Czech markets through partnerships and content marketing.

Similar articles
What’s Next for Balkan E-Commerce in 2026? Insights from Nikola Ilchev
7 min. reading

What’s Next for Balkan E-Commerce in 2026? Insights from Nikola Ilchev

Last year Nikola Ilchev, shared with us his long-term vision for building the Balkan Ecommerce Summit as a platform that connects the e-commerce community across the region. One year later, the summit continues to evolve – responding to new challenges, technological shifts, and changing priorities of online businesses. We spoke with Nikola about what the 2026 edition […]

Katarína Šimčíková Katarína Šimčíková
E-commerce Content Writer & EU Market Partnerships, Ecommerce Bridge EU
Meta Q4 2025 Earnings Show 24% Revenue Growth From Ads
3 min. reading

Meta Q4 2025 Earnings Show 24% Revenue Growth From Ads

Based on a company announcement, Meta Platforms closed 2025 with a strong final quarter. The company reported $59.9 bn in revenue for Q4, up 24% year on year, and $201.0 bn for the full year, an increase of 22%. Advertising remained the main engine of growth, even as costs rose sharply.

Katarína Šimčíková Katarína Šimčíková
E-commerce Content Writer & EU Market Partnerships, Ecommerce Bridge EU
AI Boosts Productivity by 11.5%, But Costs Jobs
2 min. reading

AI Boosts Productivity by 11.5%, But Costs Jobs

UK companies using AI report an 11.5% productivity boost, but also an 8% net drop in jobs over the last year – the weakest result among major economies tracked in new research. The findings come from a Morgan Stanley study shared with Bloomberg and reported by The Guardian.

Katarína Šimčíková Katarína Šimčíková
E-commerce Content Writer & EU Market Partnerships, Ecommerce Bridge EU