2 min. reading

Amazon Launches Haul in Spain to Compete with Shein and Temu

Amazon has launched Amazon Haul in Spain, its new low-cost product platform with prices under €20, in a strategic move to directly compete with Asian giants like Shein and Temu in the ultra-low-cost segment.

Katarína Šimčíková Katarína Šimčíková
E-commerce Content Writer & EU Market Partnerships, Ecommerce Bridge EU
Amazon Launches Haul in Spain to Compete with Shein and Temu
Source: ChatGPT

Amazon has activated Amazon Haul in Spain, a standalone shopping platform focused on products in fashion, home, and lifestyle categories with maximum prices of €20. Most items are priced below €10, with some products available from as low as €1, according to portal reasonwhy.es.

The service operates with a separate interface that includes its own search, cart, and checkout process.

  • deliveries are made within a maximum period of two weeks
  • with free shipping for orders over €15 and a flat rate of €3.50 for lower purchases.
  • the platform offers progressive discounts of 5% on orders over €30 and 10% on purchases over €50

“We know that finding good products at very low prices is important for our customers in Spain,” said Ruth Díaz, General Manager of Amazon in Spain. “With Amazon Haul, we offer even more options to save, without giving up the trust and customer service that characterize Amazon.”

Amazon Haul replicates key elements of the Shein and Temu model: ultra-low prices, high product volume, mobile-first design, and a closed user experience within its own platform. All products have verified reviews and are subject to Amazon’s standard warranty conditions. Returns are free within 15 days of delivery.

Amazon had previously launched Haul in the United States, United Kingdom, and Germany. Its arrival in Spain intensifies competition in the low-cost segment of European e-commerce, where Asian platforms have experienced significant growth in recent years.

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Katarína Šimčíková
E-commerce Content Writer & EU Market Partnerships, Ecommerce Bridge EU

Partnership Manager & E-commerce Content Writer with 10+ years of international experience. Former Groupon Team Lead. Connects European companies with Slovak and Czech markets through partnerships and content marketing.

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