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For sellers operating across multiple countries, the change simplifies how money from Amazon sales is handled and transferred.
Amazon Brings Seller Wallet To European Marketplaces
Amazon originally launched Seller Wallet USD in 2022 for sellers operating in the US marketplace. The tool allows merchants to hold their proceeds in USD, track balances in real time and decide when to convert funds or transfer them to a bank account.
The company is now extending the same system to Europe with Seller Wallet EUR, which consolidates earnings across seven European Amazon stores:
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Germany (Amazon.de)
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France (Amazon.fr)
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Italy (Amazon.it)
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Spain (Amazon.es)
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Belgium (Amazon.com.be)
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Ireland (Amazon.ie)
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Netherlands (Amazon.nl)
Sellers can view and manage these balances directly inside Seller Central, Amazon’s dashboard used by businesses selling on the platform.
More Control Over Transfers And Currency Conversion
One of the main changes is the ability for sellers to decide exactly when funds are transferred or converted.
Instead of automatic payouts, merchants can now choose between:
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One-time transfers
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Automatic transfers weekly
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Bi-weekly transfers
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Monthly transfers
Amazon says sellers will see the exchange rate before confirming a transfer, with no hidden markups displayed during the transaction process.
Only one international transfer fee applies, and according to Amazon, the cost may decrease as a seller’s business grows on the platform.
Paying Suppliers And VAT From Seller Wallet
The wallet system also allows sellers to use their balances directly for operational expenses.
With Seller Wallet EUR, merchants can:
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Pay European suppliers in euros
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Settle VAT obligations across multiple EU countries
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Manage funds from several Amazon stores in one place
Meanwhile, Seller Wallet USD can still be used to pay suppliers in the US or Hong Kong.
Why This Matters For Cross-Border Sellers
The update mainly targets merchants running cross-border e-commerce businesses. Companies selling in both the US and EU marketplaces often deal with currency conversions, banking delays, and multiple payout schedules.
By letting sellers hold USD or EUR balances and convert them when exchange rates are favourable, Amazon is effectively giving merchants more control over cash flow.
The company says the goal is to reduce complexity in international payments while allowing sellers to manage their finances without leaving Seller Central. For businesses selling across multiple Amazon marketplaces, the wallet system could become a central tool for managing revenue across regions.
