LinkedInâs findings reveal that 81% of B2B ads fail to capture adequate attention or drive recall. The platform is announcing new research on buyer preferences along with enhanced capabilities for live events and expanded LinkedIn Accelerate features, which include AI-powered video ads and additional campaign objectives.
For e-commerce companies trying to properly interact with other companies, developing a successful B2B marketing plan is absolutely vital. While B2C marketing sometimes emphasizes emotional appeals, B2B marketing stresses relationships and value and calls for a more strategic approach. This is a basic guide to enable you create a B2B marketing plan with effectiveness.
B2B social media marketing is now an important tool for companies that want to reach more people, build trust in their brand, and connect with possible customers and business partners. This kind of marketing is more complex than B2C marketing, which focuses on quick sales. It needs to focus on long-term relationship building, thought leadership, [âŠ]
A 2024 survey by Akeneo has revealed that nearly all B2B companies face significant challenges in product management, particularly in managing product information. This encompasses the difficulties firms encounter in ensuring their product details are accurate, comprehensive, up-to-date, and consistent across various channels and platforms. The study, which involved 650 B2B professionals from the United [âŠ]
Those who wish to succeed in B2B marketing need to understand the needs and motivations of other companies. Unlike B2C marketing, which often works with emotional impulses, B2B marketing builds on long-term relationships, trust, and professional expertise. This means that the strategy needs to be tailored to each client. In a word, it is truly [âŠ]
As the landscape of B2B e-commerce continues to evolve, businesses must adapt to stay ahead of the competition. In this article, weâll explore the key strategies that can help B2B companies enhance their digital presence and drive growth in 2024.
B2B marketing organisations have developed holistic approaches to acquiring customers that no longer rely heavily on personal contact. These modern b2b customer acquisition strategies embrace a diverse mix of digital and traditional channels, reflecting the evolving landscape of business interactions. From leveraging social media and digital advertising to revitalizing the role of live events and [âŠ]
Zalando has announced its first quarter results. Despite the current global challenges, the figures are up on last year.
Latest news right NOW
10+ unread
SlovenÄina 
ÄeÅ¡tina 
Shqiptare 
Ãsterreich 
België 
бÑлгаÑÑкО 
Bosanski 
ÎλληΜικά 
УкÑаÑÐœÑÑка 
Eesti 
ÐакеЎПМÑкО 
TÌrkçe 
Deutsch 
Dansk 
Español 
Français 
Suomi 
ÎλληΜικά 
Hrvatski 
Magyar 
Schweiz 
Irish 
Italiano 
Lietuvių 
Latviešu 
Moldovenesc 
Nederlands 
Norsk 
Polski 
Português 
RomânÄ 
Srpski 
SlovenÅ¡Äina 
Svenska 
