Articles and news on the topic of B2B marketing

How to Create a B2B Marketing Strategy in 6 Steps
3 min. reading

How to Create a B2B Marketing Strategy in 6 Steps

For e-commerce companies trying to properly interact with other companies, developing a successful B2B marketing plan is absolutely vital. While B2C marketing sometimes emphasizes emotional appeals, B2B marketing stresses relationships and value and calls for a more strategic approach. This is a basic guide to enable you create a B2B marketing plan with effectiveness.

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Effective B2B Social Media Marketing: Planning and Strategies
3 min. reading

Effective B2B Social Media Marketing: Planning and Strategies

B2B social media marketing is now an important tool for companies that want to reach more people, build trust in their brand, and connect with possible customers and business partners. This kind of marketing is more complex than B2C marketing, which focuses on quick sales. It needs to focus on long-term relationship building, thought leadership, [
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Mastering B2B Product Management: Challenges and Strategies
3 min. reading

Mastering B2B Product Management: Challenges and Strategies

A 2024 survey by Akeneo has revealed that nearly all B2B companies face significant challenges in product management, particularly in managing product information. This encompasses the difficulties firms encounter in ensuring their product details are accurate, comprehensive, up-to-date, and consistent across various channels and platforms. The study, which involved 650 B2B professionals from the United [
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New Insights on B2B Campaigns on LinkedIn
2 min. reading

New Insights on B2B Campaigns on LinkedIn

Those who wish to succeed in B2B marketing need to understand the needs and motivations of other companies. Unlike B2C marketing, which often works with emotional impulses, B2B marketing builds on long-term relationships, trust, and professional expertise. This means that the strategy needs to be tailored to each client. In a word, it is truly [
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The Future of B2B E-commerce in 2024
2 min. reading

The Future of B2B E-commerce in 2024

As the landscape of B2B e-commerce continues to evolve, businesses must adapt to stay ahead of the competition. In this article, we’ll explore the key strategies that can help B2B companies enhance their digital presence and drive growth in 2024.

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B2B Customer Acquisition Strategy: Balancing Digital and Traditional Approaches
3 min. reading

B2B Customer Acquisition Strategy: Balancing Digital and Traditional Approaches

B2B marketing organisations have developed holistic approaches to acquiring customers that no longer rely heavily on personal contact. These modern b2b customer acquisition strategies embrace a diverse mix of digital and traditional channels, reflecting the evolving landscape of business interactions. From leveraging social media and digital advertising to revitalizing the role of live events and [
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