Články a novinky na tému Business

UK SMEs Thrive with Brand-Building Advertising Strategies
2 min. reading

UK SMEs Thrive with Brand-Building Advertising Strategies

Recent data reveals a striking trend among UK small and medium-sized enterprises (SMEs): the majority are reaping benefits from their advertising and brand-building strategies. A study by Amazon Ads shows that 86% of SMEs credit their current advertising approaches with successfully attracting new customers and enhancing brand awareness over the past year.

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The Retail Game is Changing: It’s All About Data Now
3 min. reading

The Retail Game is Changing: It’s All About Data Now

So, here’s the deal – shopping isn’t just about handing over cash anymore. These days, stores want your personal info too. Take for example some of the fashion stores on the main street that have started asking for phone numbers at the checkout. They say it’s for texting receipts, which sounds handy or maybe a […]

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How Western Retailers Are Adapting to the Threat from Asia
3 min. reading

How Western Retailers Are Adapting to the Threat from Asia

The brand names Temu, Shein, and Alibaba are increasingly associated with the word threat. It’s becoming a bit of a broken record. Temu is raising advertising prices, Shein is taking sales from established fashion brands, Alibaba is expanding into Europe, and so on and so forth. When companies fully realized the consequences of the arrival […]

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