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Articles and news on the topic of Performance marketing

Google Ads Creative Studio Will Soon Cease Operations
2 min. reading

Google Ads Creative Studio Will Soon Cease Operations

Google has announced that the Google Ads Creative Studio tool will end by the end of March 2025. With this step, the company will focus on new areas of growth and strengthening partnerships with creative agencies to enable the implementation of customised campaigns at scale.

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How To Create Email Campaigns That Work
3 min. reading

How To Create Email Campaigns That Work

Let’s say it’s a beautiful Saturday morning. You’re busy organising a family holiday with your kids. You receive an email from an outdoor adventure company. It tells you about a unique opportunity to take your family on a fun-filled trip in the woods. The subject line is “Escape to the wilderness: A Fun-Filled Family Adventure [
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