Articles and news on the topic of PPC

Understanding Paid Social Media Advertising
13 min. reading

Understanding Paid Social Media Advertising

Paid social media advertising has emerged as a powerful tool for businesses aiming to enhance their online presence and engage with their target audience effectively. Unlike organic posts, paid ads allow brands to leverage the vast reach of social media platforms to deliver tailored messages that resonate with specific demographics. With companies competing for consumer [
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Dávid Krumpár Dávid Krumpár
Head of Performance, Lighthouse Media Solutions
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Users Reject Targeted Ads in New European Poll
3 min. reading

Users Reject Targeted Ads in New European Poll

Imagine scrolling through your social media feed, and every ad you see feels eerily tailored to you. That’s the reality of today’s internet, powered by personalised ads. While tech giants like Facebook insist we love this “personalized experience,” our recent poll paints a different picture.

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What Is The Future of PPC?
3 min. reading

What Is The Future of PPC?

Pay-Per-Click (PPC) advertising has been a cornerstone of digital marketing for over two decades, with billions of dollars being spent on platforms like Google Ads and Facebook Ads every year. As the digital landscape continues to evolve, it’s essential to consider what the future holds for PPC and how marketers can adapt to stay ahead [
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How To Become a PPC Specialist
16 min. reading

How To Become a PPC Specialist

If you’re interested in marketing, like numbers and enjoy translating them into something that can deliver results for someone and make you money, then a job as a PPC specialist might be right for you. However, there are a number of pitfalls and struggles along the way, and it might be a good idea to [
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